Came across this fascinating piece from our friend Neil Patel and it really piqued our interest. It’s titled A Simple Framework for Creating a Viral Video.
It shares some intriguing points. Here’s one of them:
Unlike David Copperfield, we must think like a street magician.
We have only a few seconds to capture and maintain the attention of our online passers-by. We must forget about showmanship and hit the audience with quick snippets that keep them wanting more.
That means no logos, no product shots, and definitely no screen casts.
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