The marketing landscape is changing. Stefanie Jansen makes us realize this in this eye-opening article.
"There are no sales pitches in the new Age of the Customer," she declares.
In bite-sized chunks of information in bullet points, she shares with us the data and their underlying causes in this informative essay. She details how a connected marketplace breeds informed customers.
She suggests new ways of appealing to a customer base knows what to look out for and where to get them for the best price.
She also divulges the effects of this new phenomenon on the sales industry - about how ...