1. The Power of Collaboration

    The Power of Collaboration

    We found this fascinating article from Amanda Stevens' blog and thought that we should share it with you. It's called Styling Shorehaven - A Collaboration that Demonstrates the Power of a ‘We’ versus ‘Me’ Marketing Approach

    She shares some valuable insights in this such as this one:

    Picture this – a leading prestige estate agent with a vacant waterfront home to sell, a leading interior stylist and a high-end homewares & lifestyle retailer. Three very different businesses with a similar target audience and a shared passion for innovative marketing. The result was ‘Styling Shorehaven’ – a carefully curated evening event that tapped into ...

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