Stumbled upon this fascinating article on Octane Blog and thought that it would be perfect to share here. It's called Simple Ways to Refresh Your Brand.
It shares some great tips on keeping your brand fresh. Here's a thought-provoking idea:
The line between the online and offline world is blurring as businesses realize they can bring the interactive world of online to their offline marketing.
Refreshing print materials with this digital element is as simple as adding a QR code or shortened link that encourages viewers to further their experience online.
It has more tips so do check ...