1. The Virtue of Knowing Exaclty What Business You're In

    The Virtue of Knowing Exaclty What Business You're In

    Thought we'd share with you this post from Mark Cuban. It's called What Business is the NBA In?

    He has some interesting points to share here. This one's particularly thought-provoking:

    We in the sports business don’t sell the game, we sell unique, emotional experiences. We are not in the business of selling basketball. We are in the business of selling fun. We are in the business of letting you escape. We are experiential entertainment. We are in the business of giving you a chance to create shared experiences.

    He shares a lot of his wisdom here ...

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