Here's a fascinating article from the Naomi Simson. It's called Retailers Who Invest in the Experience Economy are Gathering Momentum.
In it, (author) shares some insightful perspectives. Here’s one that’s particularly thought-provoking:
Retail is becoming all about the experience. Work is becoming all about the experience – it is infiltrating many parts of our economy. There’s an ever-increasing number of music festivals, foodie events and tastings of all sorts… many of the big brands have opened ‘experience stores’.
Have a look at the full article for more of the author’s insights.