1. Busting Myths About Content Marketing

    Busting Myths About Content Marketing

    Like any industry, content marketing has some myths that professionals can fall for. Here's a compelling article from the Marketing Land that can help you out a bit. It's called Are These 5 Content Marketing Myths Holding You Back?

    It shares some interesting observations. Here’s one that’s particularly thought-provoking:

    Content remains the heart of your marketing efforts, and there is no substitute for brilliant content. But it’s easy to fall into the cult of “more” or the cult of “better,” and fail to examine the role of amplification and distribution in content marketing success. Without ...

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