Stumbled upon this noteworthy piece from Walker Sands Digital. It's called Benefits of Website Content Writing Services and it makes a couple of interesting points.
Here's one of them:
When a prospect visits your website, they’re interested in learning more about what it would be like to work with your company. Strong website content establishes your brand voice and maintains a consistent persona across channels.
Take a look at the full article to get more out of this interesting piece.