Thought we’d share this fascinating article from the Beauty Packaging blogs. It’s titled Low MOQs? No Problem.
It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:
In the early phases of finding a place in a highly competitive market, risk minimization is of the utmost importance, says Tony Son, general manager, SamHwa USA Inc., adding that the cost structure of low MOQ packaging enables small batch test marketing without a huge investment. Once the brand receives market feedback, a low MOQ approach also has the baked-in flexibility for adjustments
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