We saw this piece on The Search Engine Journal and immediately thought that it could be worth the read. It’s titled Google’s John Mueller: Never Blindly Follow Big Sites’ SEO.
In it, Mueller shares some nuggets of wisdom. This one's genuinely note-worthy:
Mueller begins his response by advising against following what big sites are doing with SEO because many get it wrong. Sometimes big sites succeed in search rankings despite getting things wrong, but other sites might note fare as well.
To find out more about these ideas, look into the rest of this insightful piece.