Thought we'd give you this interesting piece from Jack Canfield as a present for the new year. It's called 5 Steps to Brand Yourself With an Online Persona.
He gives some useful branding advice here. This one, for example, is a really engaging one:
Whatever content marketing strategy that you choose to pursue, though, keep in mind that every piece of content you publish serves as a building block for your online brand.
How your brand is perceived and the content that you publish are inseparably intertwined, so be deliberate about the message you put forward through your ...