1. There's an Obvious Demand for Sustainable Products, But Where is the Supply?

    There's an Obvious Demand for Sustainable Products, But Where is the Supply?

    The business advisory website, Engine Group, really got our heads turned with this article. It’s called Sustainability is the Market. Making it Easy is the Whitespace.

    It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

    Consumers want to make responsible “green” purchases, but do not always have the means to do so. For brands, this is an opportunity. It’s the whitespace in the sustainability industry. Eighty-three percent of global consumers report more admiration for companies and brands that are committed to environmental stewardship, while 81% factor sustainability into their buying decisions. Consumers want ...

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