Here's a compelling article from the Entrepreneur. It's called Why You Need to Learn to Adapt.
In it, Timothy Sykes shares some interesting observations. Here’s one that’s particularly thought-provoking:
Years ago, you might have sought out newspaper or magazine advertisements, or maybe a TV commercial. But as technology has evolved, many marketing methods have, too. These days, a better solution for a small business might be to invest in an SEO firm to optimize its website and develop a targeted social media plan.Z
Have a look at the complete article for more of Timothy Sykes ...