1. Showcasing Brand Personality Through Content Marketing

    Showcasing Brand Personality Through Content Marketing

    Danielle Kane makes some really good points here. It's called Content Marketing Critical for Small Biz to Showcase Personality.

    In it, she shares some interesting perspectives. Here’s one that’s particularly thought-provoking:

    To relate to your customers, show your personality (ever heard of the singing dentist?). Remember, when people shop locally they’re choosing you, personally. The key to all of this is being transparent and consistent in telling your story. If national brands do one thing right, it’s consistent messaging and that can be hard to compete with. To take this on, share your mission with ...

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