1. The Tough Tradie Stereotype Reimagined

    The Tough Tradie Stereotype Reimagined

    Tradies need to be tough to handle the stresses of the job. But sometimes, that can backfire.

    In this piece from News Hub New Zealand, Dave Burt, a tough tradie by profession, shares why 'tough' needs to get reinterpreted. Here's a short excerpt:

    We work in a stressful industry which by its very nature is challenging. There’s a tough image to live up to, my mates are tough so I need to be tough too.

    We probably need to redefine the image of what a 'tough tradie' is. It can be as easy as taking time out to ...

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