1. The Difference Between Customer Generation and Lead Generation

    The Difference Between Customer Generation and Lead Generation

    Jaimie Pickles shares some thought-provoking insights in this article. It's called The benefits of switching from lead gen to customer gen.

    This one's particularly interesting:

    For businesses in the MLP sector, this methodology presents problems. For starters, MLP customers are far and few between — the likelihood of one customer buying multiple homes or cars in a short span of time is improbable. With this in mind, customers investigating options for major purchases need more targeted, meaningful engagement upfront than other strategies demand. A customer gen mentality focuses on personalizing marketing efforts from the beginning, concentrating on customers — not ...

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