Stumbled upon this fascinating piece from Business 2 Community. It's called Why Content Marketing is the Best Bet for Your Startup.
It shares some really interesting perspectives. Here's one of them:
Content marketing is as much about listing as it is broadcasting. Through social media, for example, you can generate real dialogue with your audience, then use their comments and feedback to fine-tune your marketing message as well as your product offering.
There are more interesting ideas here so do give the full article a read at the link below...