Here's thought-provoking piece from Forbes. It's called Why B2B Lead Generation Is Dying A Slow Death (And What To Do About It).
It shares some really intriguing perspectives. Here's one that really caught our attention:
Buyers today are delaying and often avoiding filling out contact registration forms, which are essential to the way first-generation marketing automation platforms work. Lead generation programs executed on marketing automation platforms are triggered and sustained by contact form registrations. Marketing nurture campaigns only kick off when someone opts in by filling out a contact form in exchange for an offer.
Take a ...