1. Lead Generation Techniques That You May Not Be Paying Enough Attention To

    Lead Generation Techniques That You May Not Be Paying Enough Attention To

    Here's a really interesting article from Marketing Technology Insights that we think you should add to your reading list. It's called Marketing’s Role In Digital Transformation: Why Sales Owns The Last Mile.

    The ideas they share have some real value to them. This one, in particular, we think can help you out immediately:

    According to New Voice Media, 75% of consumers say a phone call is the quickest way to get a response.

    A call-back system provides users with an opportunity to get into a call with the company’s sales representative. Marketers can implement a tool ...

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