It's easy to fall into the trap that of thinking that you know what's best for Facebook just because you're a regular user. This article from Social Media Examiner has some interesting insights that might dispute that.
Here's one point that we thought we ought to share with you:
The second biggest mistake that I see advertisers make (other than not having a strategy in the first place) is not managing campaigns after they’ve gone live.
If you set up a campaign and let it run on its own, it will decrease in effectiveness over ...