1. Mistakes You're Making on Your Facebook Ad Strategy and How To Set Things Right

    Mistakes You're Making on Your Facebook Ad Strategy and How To Set Things Right

    It's easy to fall into the trap that of thinking that you know what's best for Facebook just because you're a regular user. This article from Social Media Examiner has some interesting insights that might dispute that.

    Here's one point that we thought we ought to share with you:

    The second biggest mistake that I see advertisers make (other than not having a strategy in the first place) is not managing campaigns after they’ve gone live.

    If you set up a campaign and let it run on its own, it will decrease in effectiveness over ...

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