1. The Evolution of Copywriting

    The Evolution of Copywriting

    This is a fascinating piece from Superfast Business. It's called How Copywriting Has Changed Over the Past 10 Years.

    It's got some really interesting insights. Here's one that we just thought we had to share:

    I think the reason people are more excited about copy is it’s kind of redefined itself in our world of direct response. It used to be, there were very set ways to do things. And a lot of people were uncomfortable with the things that you supposedly had to do to sell with copy. And now because of social media, and ...

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