1. Which Marketing Model is Best for This Quarantine Season?

    Which Marketing Model is Best for This Quarantine Season?

    We thought this one would make for an interesting read while we're all on lockdown. It's called Pick a Marketing Model That Lets You Pay for Results, Not Potential.

    There are some really meaty insights here. This one, for example, was particularly thought-provoking:

    In a precarious marketplace, businesses need to stabilize their immediate future by investing in channels that they know will drive profit. Affiliate marketing is the model for this moment: It’s built on transparent and trusting relationships, where brands and partners set clear expectations and companies only have to pay for the outcomes they get ...

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