Sustainable Toothpaste Tube Design That Needs to Make it to Mainstream
Thought we'd share this article about an intriguing redesign of the toothpaste tube. It's from the blog pages of Yanko Design.
It's got a really interesting proposition. Here's a short excerpt:
Coolpaste not only got a physical makeover that was better for the environment, but the graphic elements of the product were also refreshed to reflect the goal of the project. The paper box was eliminated after an in-depth point-of-sale study without affecting the integrity of the toothpaste. This made the product lighter, reduced waste, and simplified branding also eliminated the chemical inks making Coolpaste a ...