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Is Your CRM an Asset to Your Sales Teams?

CustomerThink

Thought we'd share this thought-provoking article. It's called Sales Reps (Still) Hate CRM.

It shares some interesting points. Here's one of them: 

Salespeople face a two-pronged challenge. On one side, in an environment that is more and more data-driven, they face an increasing reporting demand, which in turns requires an increasing amount of quality data being fed into the system.

They feel that all these administrative tasks keep them away what they are doing best and what they want to do most: Be with their customers, understand them, and offer – sell – them the right solutions for their ...