Building a Loyal Customer Base
Found this interesting piece from the Female Entrepreneur Association that we thought we should share. It's called Two game-changing lessons I learned from building a membership of 5,000+ super fans.
There are some points here that we thought we could really use more of in the lead generation business. Here's an example that truly gripped us:
The essential foundation to build and grow absolutely any type of successful business is to build an audience that loves what your business is all about.
We all know the essentials of building an audience… growing an email list, finding followers ...