Here's some food for thought from Kochie's Business Builders. It's an article titled Don’t let your content marketing be lazy and it's got some really fascinating points.
This one, for example, was particularly thought-provoking:
You might be an industry thought leader or a prolific writer, but if your content is not cleaned up and well presented, then your blog post, ebook, tweet, or comment will work against you instead of for you. Additionally, headlines often determine page views, so summaries and metadata must accurately describe the substance of the content.
Give the rest of the ...