1. Articles in category: Print revolution Magazine

    1-19 of 19
    1. AR-Enabled Textbooks May Soon be Making an Introduction to College Campuses

      AR-Enabled Textbooks May Soon be Making an Introduction to College Campuses

      In this interesting article from Printing Impressions, we're introduced to a flagship program that issues students of various universities AR-capable textbooks.

      In it, Professor Jerry Waite opines:

      It is very exciting to bring to my students an interactive way to learn using multiple media. The first course that will use this book used to be a “prepress” class. Now it is called “Individualized Communications Processes,” and it revolves around TransMedia Marketing using multiple channels to communicate an idea. With the generous support of XMPie, a Xerox Company, students learn personalized print and electronic marketing as well as augmented reality ...

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    2. Advertising Experts Weigh in on the Efficacy of Print

      Advertising Experts Weigh in on the Efficacy of Print

       We happened upon this piece on Forbes Magazine online and thought immediately that we had to share it with you. It's called Does Print Still Have a Place in the Future of Advertising?

      It features ideas from various advertising professionals and experts. Here's one from Ashley Murphy from Stribling and Associates.

      Glossy magazines and major publications hold a certain cachet that online doesn't achieve. There is literal weight to your presence. This tangible platform resonates well with luxury consumers and clients -- the trick is to find a complementary balance between digital and print within any given campaign ...

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    3. Why You Still Need to Cover Print Media in Your Marketing Campaigns

      Why You Still Need to Cover Print Media in Your Marketing Campaigns

       Stumbled upon this article from Modern Litho and thought we would share it here. It's called 6 Reasons Why Print Media is an Important Part of Your Marketing Efforts.

      The article offers some great insights into the importance of print. Here's one of them:

      The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front ...

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      Mentions: Design
    4. Will These Interactive Textbooks Help in Engaging Students?

      Will These Interactive Textbooks Help in Engaging Students?

      Here's an excellent article on Campus Technology. It's called Interactive Textbook Combines Print and Multimedia at U Houston. We think it's worth the share.

      It shares some fascinating news. Here's a short quote for some context:

      The college's Digital Media program will be using Introduction to Graphic Communication, 2nd Edition, which relies on the "Clickable Paper" app from Ricoh. The app enables the reader to access videos and audio in the printed book through an iOS or Android smartphone or tablet.

      The app also can be used to communicate back to the authors, communicate among ...

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    5. Print Media Pros and Cons That You Need to Know About

      Print Media Pros and Cons That You Need to Know About

      Thought we'd share this awesome article from Fedena. It's called The Advantages and Disadvantages of Print Media and we thought it would make a great addition to our reading suggestions list.

      It shares some interesting insights on the pros and cons of print media. Here's one of them:

      One of the most popular and growing industries is the print media and the reason being the fact that it is one of the easiest ways to reach targeted customers by advertisers and marketers. These advertisers and businessmen make the most of all forms of print media like magazines ...

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    6. The Rebirth of the Print Industry in Scotland

      The Rebirth of the Print Industry in Scotland

      Found this fascinating article from The Scotsman. It's called Against All Odds: The Rebirth of Scottish Publishing.

      It's an informative piece from Dani Garavelli. Here's one of the more insightful pieces of information:

      There has also been an explosion in the number of book festivals. In Scotland, Aye Write, Wigtown, Ullapool, Islay, Bloody Scotland and other festivals are growing, while Cymera, the first ever festival for fantasy, sci- fi and horror is launching next month.

      Independent books shops are on the rise too, particularly in Edinburgh. Topping has opened a branch in Blenheim Place, the Portobello Book ...

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    7. How Augmented Reality Can Save the Print Industry?

      How Augmented Reality Can Save the Print Industry?

      Came across this fascinating article from Quytech and thought we would share it here. It's called What is the Use and Purpose of Augmented Reality in the Printing Sector and Publishing?

      It shares some insightful nuggets of wisdom on the importance of AR in the printing industry. This one's particularly thought-provoking:

      With AR technology, both content and illustrations can be displayed using a screen and a camera. This content can be in the form of a picture or video file or an audio clip. With an animated sequence or a game activity associated with the traditional media, the ...

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    8. AR Feels Right at Home on a Children's Book

      AR Feels Right at Home on a Children's Book

      Have you read this article from Publishers Weekly? It's called PRH Co-Launches AR Children's Book App and we thought we would share it here.

      It's a great example of the applications of AR on the print format. Here's how it works:

      The platform provides digital facsimiles of physical books that can be read on a phone or tablet. The platform offers two modes: “read,” which provides the story with enhanced animations, such as talking creatures, and “play,” which offers games derived from the story.

      For more details, check out the rest of this fascinating article...

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      Mentions: Home
    9. Single-Axis Tracker Innovation to Make Solar More Accessible

      Single-Axis Tracker Innovation to Make Solar More Accessible

      Thought we'd share this fascinating article on PV Magazine Australia. It's called Arctech Unveils New Single-Axis Tracker.

      It gives us a glimpse of a PV technology that's aimed ot make solar energy more accessible. Here's a short quote from the article's author, Emiliano Bellini:

      Arctech claims installation and operations and maintenance costs for the SkySmart-2 are also lower than rival trackers, as the new model relies on only one motor and controller and all worm gears are connected through a mechanical synchronizing shaft.

      For more of this interesting innovation, give the rest of the article ...

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      Mentions: Design
    10. Things We Need to Ask Before Engaging in an AR Campaign

      Things We Need to Ask Before Engaging in an AR Campaign

      We stumbled upon this piece from HBR and thought it would be perfect to share here. It's called 4 Questions Retailers Need to Ask About Augmented Reality.

      Darrell K. Rigby, Mikey Vu, and Asit Goel share their valuable insights here. This one's particularly relevant:

      Whether retailers make or buy them, AR apps cost real money — anywhere from $300,000 to $30 million for development costs alone. Are customers willing to pay for that or would they rather have lower prices? The answer depends on whether your targets are aggressive adopters of technology, the app enhances your brand, and ...

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    11. Printing AR Embedded Images On Your Smartphone On-the-Go

      Printing AR Embedded Images On Your Smartphone On-the-Go

      Here's a shareworthy piece from Geek.com that we thought you ought to see. It's called Geek Pick: HP Sprocket 2 Is a Perfect Portable Photo Printer.

      It's a review article with a lot of insights on the future of mobile printing. Here's a short excerpt to give you an idea:

      You can scan the printer itself to get a status update. That’s why its top is so sparkly, like a QR code constellation. However, you can also scan photos to watch little videos associated with them. Instead of using ink, the HP Sprocket heats ...

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    12. AR Print Campaigns That You Might Want to Know About

      AR Print Campaigns That You Might Want to Know About

      Thought we'd share this article from Augment. It's a great piece entitled 5 Print Campaigns that Used Augmented Reality.

      It directs our attention to various print projects that engaged readers through AR. Here's a particular project that gripped our attention:

      AR helped The New Yorker engage their readers in a new way, allowing them to experience the cover art of the publication as if they were there. The campaign undoubtedly had indirect, positive effects, building a great deal of conversation and shares across the internet.

      Check out the rest of the list for other campaigns that you ...

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    13. Whiskey Bottles Come To Life With AR

      Whiskey Bottles Come To Life With AR

      This interesting article from Venture Beat, we thought, is something that we ought to share here. It's called Jack Daniel's AR Turns Whiskey Bottles into Pop-Out Story Books.

      It shares yet another way that AR is helping make advertising more interesting. This short excerpt drives home a particularly fascinating point:

      Intended solely for users of legal drinking age — 21 and over in the United States — the free app uses a smartphone or tablet camera to recognize the shape of anything from a 50ml miniature to a giant-sized 1.75L bottle. A photorealistic version of the front label then ...

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      Mentions: Home
    14. Why Do We Have to Segment Our Market?

      Why Do We Have to Segment Our Market?

      Have you read this important article from Canva? Written by experienced copywriter Amanda Walgrove, it's called The Importance of Marketing Segmentation.

       In it, she shares her insights on this effective marketing process. Here's one point that we found to be really interesting:

      Marketing segmentation is important because it helps you better understand your target audience and more effectively strategize and budget on how to reach them. Instead of creating one-size-fits-all campaigns for 1 million people, for instance, you can create several, more personalized campaigns for smaller audience segments with unique interests and behaviors. Once you have that deep ...

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    15. Why Billionaires Keep Buying the Dying Print Media Companies

      Why Billionaires Keep Buying the Dying Print Media Companies

      We found this interesting article from Market Watch. It's called The Two Reasons Billionaires Keep Snapping Up Print Media Companies.

      Author Dan Kennedy shares his views here. This quote, in particular, was such an attention grabber for us here at Print Revolution:

      I think the best of the billionaire media owners — Jeff Bezos, John Henry, Patrick Soon-Shiong — do it out of a combination of public-spiritedness and ego.

      There are more to be gleaned from this article so do check it out the link below...

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    16. How AR is Changing the Way We Read Printed Materials

      How AR is Changing the Way We Read Printed Materials

      We thought we would share this interesting article by Roger Gimbel of Printing Impressions. It's titled What Does Mobile Have to Do with Print?

      In it, he shares some fascinating insights on the future of the printing businesss. Here's one that's absolutely thought-provoking:

      Mobile-enabled technologies allow printers to have meaningful talks with their clients about helping them achieve their business objectives. They take the conversations away from a focus on paper and ink and allow printers to talk with their clients about what comes next. Print becomes the gateway to the most valuable piece of the project ...

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    17. 3-D Printing Is No Longer Just Novel Concept

      3-D Printing Is No Longer Just Novel Concept

      Here's an article that we thought would be worth the share. It's called Use of 3-D Printing Shifts from Experimentation to Production.

      Jessica Young of the Mi Biz website, shares her interesting insights in this one. Here's a particularly insightful piece that she writes here:

       Additive manufacturing is exceptionally attuned to applications requiring complex geometry, high customization, reduced part count, or lightweight materials, according to McLean, who said the current production business at 3D Printed Parts is evenly split between prototyping and either tools or end-use parts.

      Check out the rest of her article for more of ...

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      Mentions: paint
    18. 3D-Printed Printing Press

      3D-Printed Printing Press

      We thought this article from My Modern Met was worth the share. It's called Designer Creates 3D-Printed Press That Allows Anyone To Print Art From Home.

      It's an insightful article that we at Print Revolution Magazine thought was interesting. Here's a part of it that we felt was truly gripping:

      Anyone can now purchase a fully-assembled, 3D-printed press that’s ready to use straight out of the box. The small but fully functional etching press is lightweight, inexpensive, and portable. It works with every intaglio technique including etching, engraving, and drypoint. It’s also suitable for relief ...

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      Mentions: Home
    1-19 of 19
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