1. Articles in category: Stand Out Marketing

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    1. 2020 Trends in Content Marketing That You Need to Know

      2020 Trends in Content Marketing That You Need to Know

      Here's a fascinating piece from Being Guru. It's called Essential content marketing trends of 2020.

      It makes some really interesting observations. This one's particularly thought-provoking:

      Most digital marketers are already using the EAT (Expertise, Authority, and Trustworthiness) guidelines for search engines. These make up the Search Quality Rater Guidelines, and with Google highlighting the continued use of EAT as a priority means that brands need to ensure that their EAT strategy is well-defined and managed.

      The rest of this article has more to share so do give it a read at the link below...

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    2. Customer-Retention Strats to Help You This Year

      Customer-Retention Strats to Help You This Year

       Here are some fascinating ways to retain your customers from the Entrepreneur. It's a post called 5 Strategies to Keep Your Customers Long-Term in 2020.

      It's got some really interesting suggestions. Here's one of them:

      Your goal is to create customer relationships that deliver greater lifetime value. When current customers return throughout the year, you can ensure a higher sustained level of revenue by keeping them hooked. Additionally, you'll be able to focus on adding new customers that are seeking similar shopping experiences.

       To learn how to do this, give the rest of the article a ...

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    3. Content Marketing Automation Efforts and How It Can Greatly Benefit Your Campaigns

      Content Marketing Automation Efforts and How It Can Greatly Benefit Your Campaigns

       Automating your content marketing tasks can help your campaign become more consistent. Here's an article from the Business 2 Community website that talks all about the most current AI efforts in this field.

      Here's a short but exciting excerpt:

      Today, AI powers content curation and makes it possible to identify trends in content. You can use a content research platform to find content ideas and suggest content formats. Using automation for idea generation will make it easier to create blog post titles. It will also help you relevant content that people are looking for.

       Take a gander with ...

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    4. The Importance of Automating Your Cross-Channel Marketing. The Best Thing About is that It's Easy To Do With Readily-Available Software

      The Importance of Automating Your Cross-Channel Marketing. The Best Thing About is that It's Easy To Do With Readily-Available Software

      Automation is key to scaling your business. This piece from Ian Anderson Gray gives us all the relevant tools to do just that.

      He makes some really intriguing points. Here's one of them:

      Prospects may enter your sales funnel on social media, subscribe to your email newsletter, click on your email offer, or make their purchase on your website.

      How do you keep up with your prospects on all these channels without burning out?

      The solution: cross-channel marketing automation.

      Take a look at the rest of Ian Anderson Gray's article to get the most out of his expertise.

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    5. Ryan Reynolds Gives us Contextual Marketing a New Definition With Latest Gin Ad

      Ryan Reynolds Gives us Contextual Marketing a New Definition With Latest Gin Ad

      Ryan Reynolds, the actor and the new senior brand manager and majority owner of Aviation Gin, shows us how to make content marketing fun. Time.com tells us all about it in this piece.

      Here's short and sweet excerpt to best summarize it:

      Following the conversation surrounding the Peloton commercial, Reynolds worked with Ruiz on an advertisement for his liquor brand, Aviation Gin. In the Aviation video, which Reynolds shared on Twitter last week, Ruiz is out for drinks with two friends who tell her she is “safe” now—either safe from the buzz or from her Peloton character ...

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    6. Making Your Content Reach Your Target Market

      Making Your Content Reach Your Target Market

      We just read this Forbes article and immediately thought that it would make an excellent read for you as well. It's called How To Create Content Marketing Unicorns. 

      In it, Henry Devries gives us his perceptive insights on contentHere’s one that’s particularly thought-provoking: 

      Before you invest time developing and sharing content on a social network, consider whether your customers are likely to be using that network.

      Have a look at the complete article for more of the author’s observations.

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    7. Writing Facebook Ad Copy That Converts

      Writing Facebook Ad Copy That Converts

      Writing copy for Facebook ads that convert is not an easy thing to do. But, it's doable as so many companies have already proven.

      So, how do we actually write copy that sells? Here's an excerpt from the Social Media Examiner that really resonated with us:

      Nobody goes to Facebook looking for ads. They go there for a different purpose. They’re not searching for your solution. They’re there with a different intent and then you interrupt them with your ad. To avoid being zoomed right past, it’s got to connect with them.

       This Michael Stelzner ...

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    8. It's Getting More and More Expensive to Run Facebook Ads, Should We Stay or Leave?

      It's Getting More and More Expensive to Run Facebook Ads, Should We Stay or Leave?

      The power of Facebook marketing has become apparent to a lot more people today. However, this means that price is also rising.

      In this piece from Social Media Examiner, we get to read about Michael Stelzner's fascinating perspectives on this topic. Here's a short excerpt to whet your appetite:

      Anytime we’re running ads, it’s a numbers game. If your lead cost doubles from $4 to $8, but you know the value of that customer is $50, you’re not really sweating it because you know what those numbers are. It’s when people don’t know ...

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    9. Showcasing Brand Personality Through Content Marketing

      Showcasing Brand Personality Through Content Marketing

      Danielle Kane makes some really good points here. It's called Content Marketing Critical for Small Biz to Showcase Personality.

      In it, she shares some interesting perspectives. Here’s one that’s particularly thought-provoking:

      To relate to your customers, show your personality (ever heard of the singing dentist?). Remember, when people shop locally they’re choosing you, personally. The key to all of this is being transparent and consistent in telling your story. If national brands do one thing right, it’s consistent messaging and that can be hard to compete with. To take this on, share your mission with ...

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    10. The Future of Social Media Marketing

      The Future of Social Media Marketing

      Social media ads is starting to get expensive. Luckily we stumbled upon this interesting piece by Michael Stelzner, the founder of Social Media Examiner. It’s called 12 Social Media Marketing Predictions From the Pros.

      In it, he shares some valuable nuggets of wisdom. Here’s one of them:

      Facebook has more than 7 million advertisers and shrinking available inventory. The ever-increasing costs of ads across every major social platform will encourage marketers to dust off their content marketing playbooks.

      Smart marketers are making investments in high-value video content that’s super-useful to future customers. We’ll see increased use ...

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    11. The Importance of Adapting with The Times in Business

      The Importance of Adapting with The Times in Business

      Here's a compelling article from the Entrepreneur. It's called Why You Need to Learn to Adapt.

      In it, Timothy Sykes shares some interesting observations. Here’s one that’s particularly thought-provoking:

      Years ago, you might have sought out newspaper or magazine advertisements, or maybe a TV commercial. But as technology has evolved, many marketing methods have, too. These days, a better solution for a small business might be to invest in an SEO firm to optimize its website and develop a targeted social media plan.Z 

      Have a look at the complete article for more of Timothy Sykes ...

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    12. Why You Shouldn't Just Copy What the Big Sites are Doing According to Google's John Mueller

      Why You Shouldn't Just Copy What the Big Sites are Doing According to Google's John Mueller

      We saw this piece on The Search Engine Journal and immediately thought that it could be worth the read. It’s titled Google’s John Mueller: Never Blindly Follow Big Sites’ SEO.

      In it, Mueller shares some nuggets of wisdom. This one's genuinely note-worthy:

      Mueller begins his response by advising against following what big sites are doing with SEO because many get it wrong. Sometimes big sites succeed in search rankings despite getting things wrong, but other sites might note fare as well.

      To find out more about these ideas, look into the rest of this insightful piece.

       

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    13. Is Influencer Marketing on Its Way Out?

      Is Influencer Marketing on Its Way Out?

      This Forbes interview with Amber Artherton is such an interesting read. She's the CEO of the community marketing leader, Zyper.

      In it, she shares some fascinating points on the future of online content marketing. Here’s one that’s particularly provocative

      What we’re seeing is today’s consumers, particularly Gen Zers, gravitating toward more grassroots communities, where people share information and original content about the brands and products they love with others they have a close relationship and something in common with. This is opening up new opportunities for brands to connect with existing customers who genuinely love ...

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    14. Building Your Personal Brand With an Online Persona

      Building Your Personal Brand With an Online Persona

      Thought we'd give you this interesting piece from Jack Canfield as a present for the new year. It's called 5 Steps to Brand Yourself With an Online Persona.

      He gives some useful branding advice here. This one, for example, is a really engaging one: 

      Whatever content marketing strategy that you choose to pursue, though, keep in mind that every piece of content you publish serves as a building block for your online brand.

      How your brand is perceived and the content that you publish are inseparably intertwined, so be deliberate about the message you put forward through your ...

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    15. Small Steps You Can Take to Achieve Marketing Gold

      Small Steps You Can Take to Achieve Marketing Gold

      Thought we’d share this fascinating article from the Ryan Robinson. It’s titled 4 Affordable Ways Small Marketing Teams Can Create World-Class Content.

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

      With the right kinds of marketing tools, you don’t have to be a design expert or shell out for hiring a graphic designer every time you publish new content. You can make professional-grade content yourself without breaking the bank.

      To find out more about these ideas, look into the rest of this insightful piece.

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    16. Why Your Facebook Ad Strategy Doesn't Have to Stay Solely On Facebook

      Why Your Facebook Ad Strategy Doesn't Have to Stay Solely On Facebook

      Frustrated with Facebook Ads' constantly changing landscape? So are a bunch of other marketers. This article from the Social Media Examiner helps us with this problem. 

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy: 

      What marketers are starting to realize now is that while Facebook is a great, cost-effective way to get the right message in front of the right person at the right time and bring them into your ecosystem, that ecosystem isn’t just Facebook or email. It’s every social channel you have. People consume content in different ways at different ...

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    17. Oprah's Magic Touch

      Oprah's Magic Touch

      Oprah's Midas Touch working for the Australian brand Murphy & Daughters. In this article, we get to see it in action. It's called How this Aussie Brand Became One of Oprah’s Favourite Things.

      In it, the brand's owner shares some really great insights from the brand's owner. This one was particularly thought-provoking:

      The inclusion in Oprah’s Favorite Things 2019 has meant the Murphy & Daughters team is working around the clock to prepare for the opportunity. A new warehouse has been hired. Eight additional staff have been employed. Tonnes and tonnes of Australian salt have been ...

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    18. PR is Dead, Content Marketing Has Replaced It

      PR is Dead, Content Marketing Has Replaced It

      Marshall Communications CEO and Founder, Nancy Marshall, has some really fascinating things to say about content marketing. In this Forbes article titled Content Marketing Is The New PR, she gives us a glimpse of her expertise.

      In it, she gives us some thought-provoking insights. Here's a short but sweet excerpt:

      Of course, the key to success is not just pumping out a lot of "stuff." Content marketing needs to be based on a strategic action plan, whereby you pinpoint your key messages and your target audience, and then determine the best methods to connect those messages with that audience ...

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    19. What to Look Out for in Your Content Marketing Agency

      What to Look Out for in Your Content Marketing Agency

      Thought we’d share this fascinating article from the Business 2 Community. It’s called 12 Things to Look for in a Great Content Marketing Agency.

      It shares some really fascinating points. This one is particularly noteworthy:

      The right agency always wants to learn more but is happy and confident to teach a thing or two. It’s a sign of wisdom. It’s also free, helpful advice. Look to see if your agency has a blog or a regular contributorship somewhere. You want to hear things like “we’ve observed these infographic trends lately” and “the industry’s been ...

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    20. What Well Written Content Can Do for Your Website

      What Well Written Content Can Do for Your Website

      Stumbled upon this noteworthy piece from Walker Sands Digital. It's called Benefits of Website Content Writing Services and it makes a couple of interesting points.

      Here's one of them:

      When a prospect visits your website, they’re interested in learning more about what it would be like to work with your company. Strong website content establishes your brand voice and maintains a consistent persona across channels.

      Take a look at the full article to get more out of this interesting piece.

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    21. Thought Leadership VS. Product-Centric Marketing

      Thought Leadership VS. Product-Centric Marketing

      This article from Convince and Convert piqued our curiosity. The author calls it Your 2019 Content Strategy: 5 Trends You Can’t Ignore.

      It offers some interesting nuggets of wisdom. This one was particularly thought-provoking:

      Thought leadership performed better for service industries such as healthcare, finance and technology, whereas retailers and manufacturers found product-focused content to be the best. This implies that companies with physical goods should prioritize content about their products, while companies that sell services can win by providing helpful content that establishes them as an industry authority.

      Check out the rest of this article from the website ...

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    22. How to Cultivate Customer Loyalty to Your Brand

      How to Cultivate Customer Loyalty to Your Brand

      Found this interesting piece from Adobe Digital Experience Blog and it really piqued our interest. It’s called How Can Brand Drive Loyalty In the Face of Digital Disruption.

      It shares some interesting points. Here’s one of them:

      Data is good; data science is better: On its own, data isn’t much use. But incorporated into data science techniques like AI, it can help brands tailor experiences to consumers’ needs and preferences—something which drives loyalty in almost two thirds (61%) of people, as long as data usage is transparent (76%)

      If you want more, give the full article ...

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    23. Busting Myths About Content Marketing

      Busting Myths About Content Marketing

      Like any industry, content marketing has some myths that professionals can fall for. Here's a compelling article from the Marketing Land that can help you out a bit. It's called Are These 5 Content Marketing Myths Holding You Back?

      It shares some interesting observations. Here’s one that’s particularly thought-provoking:

      Content remains the heart of your marketing efforts, and there is no substitute for brilliant content. But it’s easy to fall into the cult of “more” or the cult of “better,” and fail to examine the role of amplification and distribution in content marketing success. Without ...

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    24. Just Like Any Other Asset, Precious Digital Content Can be Mismanaged

      Just Like Any Other Asset, Precious Digital Content Can be Mismanaged

      Here's a compelling article from the informative website Net Imperative. It's called Content Chaos Impacting Marketing Productivity and Staff Wellbeing. 

      It's a highly informative  shares some perceptive observationsHere’s one that’s particularly thought-provoking: 

      The problem is not that there’s too much content. Digital content is fundamental to marketing and is only going to increase. The problem is that it’s not stored in a user-friendly and efficient way.

      Have a look at the complete article for more of the author’s observations.

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