Here's a fascinating piece from Being Guru. It's called Essential content marketing trends of 2020.
It makes some really interesting observations. This one's particularly thought-provoking:
Most digital marketers are already using the EAT (Expertise, Authority, and Trustworthiness) guidelines for search engines. These make up the Search Quality Rater Guidelines, and with Google highlighting the continued use of EAT as a priority means that brands need to ensure that their EAT strategy is well-defined and managed.
The rest of this article has more to share so do give it a read at the link below...