1. Articles in category: Stand Out Marketing

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    1. Showcasing Brand Personality Through Content Marketing

      Showcasing Brand Personality Through Content Marketing

      Danielle Kane makes some really good points here. It's called Content Marketing Critical for Small Biz to Showcase Personality.

      In it, she shares some interesting perspectives. Here’s one that’s particularly thought-provoking:

      To relate to your customers, show your personality (ever heard of the singing dentist?). Remember, when people shop locally they’re choosing you, personally. The key to all of this is being transparent and consistent in telling your story. If national brands do one thing right, it’s consistent messaging and that can be hard to compete with. To take this on, share your mission with ...

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    2. The Future of Social Media Marketing

      The Future of Social Media Marketing

      Social media ads is starting to get expensive. Luckily we stumbled upon this interesting piece by Michael Stelzner, the founder of Social Media Examiner. It’s called 12 Social Media Marketing Predictions From the Pros.

      In it, he shares some valuable nuggets of wisdom. Here’s one of them:

      Facebook has more than 7 million advertisers and shrinking available inventory. The ever-increasing costs of ads across every major social platform will encourage marketers to dust off their content marketing playbooks.

      Smart marketers are making investments in high-value video content that’s super-useful to future customers. We’ll see increased use ...

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    3. The Importance of Adapting with The Times in Business

      The Importance of Adapting with The Times in Business

      Here's a compelling article from the Entrepreneur. It's called Why You Need to Learn to Adapt.

      In it, Timothy Sykes shares some interesting observations. Here’s one that’s particularly thought-provoking:

      Years ago, you might have sought out newspaper or magazine advertisements, or maybe a TV commercial. But as technology has evolved, many marketing methods have, too. These days, a better solution for a small business might be to invest in an SEO firm to optimize its website and develop a targeted social media plan.Z 

      Have a look at the complete article for more of Timothy Sykes ...

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    4. Why You Shouldn't Just Copy What the Big Sites are Doing According to Google's John Mueller

      Why You Shouldn't Just Copy What the Big Sites are Doing According to Google's John Mueller

      We saw this piece on The Search Engine Journal and immediately thought that it could be worth the read. It’s titled Google’s John Mueller: Never Blindly Follow Big Sites’ SEO.

      In it, Mueller shares some nuggets of wisdom. This one's genuinely note-worthy:

      Mueller begins his response by advising against following what big sites are doing with SEO because many get it wrong. Sometimes big sites succeed in search rankings despite getting things wrong, but other sites might note fare as well.

      To find out more about these ideas, look into the rest of this insightful piece.

       

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    5. Is Influencer Marketing on Its Way Out?

      Is Influencer Marketing on Its Way Out?

      This Forbes interview with Amber Artherton is such an interesting read. She's the CEO of the community marketing leader, Zyper.

      In it, she shares some fascinating points on the future of online content marketing. Here’s one that’s particularly provocative

      What we’re seeing is today’s consumers, particularly Gen Zers, gravitating toward more grassroots communities, where people share information and original content about the brands and products they love with others they have a close relationship and something in common with. This is opening up new opportunities for brands to connect with existing customers who genuinely love ...

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    6. Small Steps You Can Take to Achieve Marketing Gold

      Small Steps You Can Take to Achieve Marketing Gold

      Thought we’d share this fascinating article from the Ryan Robinson. It’s titled 4 Affordable Ways Small Marketing Teams Can Create World-Class Content.

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

      With the right kinds of marketing tools, you don’t have to be a design expert or shell out for hiring a graphic designer every time you publish new content. You can make professional-grade content yourself without breaking the bank.

      To find out more about these ideas, look into the rest of this insightful piece.

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    7. Oprah's Magic Touch

      Oprah's Magic Touch

      Oprah's Midas Touch working for the Australian brand Murphy & Daughters. In this article, we get to see it in action. It's called How this Aussie Brand Became One of Oprah’s Favourite Things.

      In it, the brand's owner shares some really great insights from the brand's owner. This one was particularly thought-provoking:

      The inclusion in Oprah’s Favorite Things 2019 has meant the Murphy & Daughters team is working around the clock to prepare for the opportunity. A new warehouse has been hired. Eight additional staff have been employed. Tonnes and tonnes of Australian salt have been ...

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    8. PR is Dead, Content Marketing Has Replaced It

      PR is Dead, Content Marketing Has Replaced It

      Marshall Communications CEO and Founder, Nancy Marshall, has some really fascinating things to say about content marketing. In this Forbes article titled Content Marketing Is The New PR, she gives us a glimpse of her expertise.

      In it, she gives us some thought-provoking insights. Here's a short but sweet excerpt:

      Of course, the key to success is not just pumping out a lot of "stuff." Content marketing needs to be based on a strategic action plan, whereby you pinpoint your key messages and your target audience, and then determine the best methods to connect those messages with that audience ...

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    9. What to Look Out for in Your Content Marketing Agency

      What to Look Out for in Your Content Marketing Agency

      Thought we’d share this fascinating article from the Business 2 Community. It’s called 12 Things to Look for in a Great Content Marketing Agency.

      It shares some really fascinating points. This one is particularly noteworthy:

      The right agency always wants to learn more but is happy and confident to teach a thing or two. It’s a sign of wisdom. It’s also free, helpful advice. Look to see if your agency has a blog or a regular contributorship somewhere. You want to hear things like “we’ve observed these infographic trends lately” and “the industry’s been ...

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    10. What Well Written Content Can Do for Your Website

      What Well Written Content Can Do for Your Website

      Stumbled upon this noteworthy piece from Walker Sands Digital. It's called Benefits of Website Content Writing Services and it makes a couple of interesting points.

      Here's one of them:

      When a prospect visits your website, they’re interested in learning more about what it would be like to work with your company. Strong website content establishes your brand voice and maintains a consistent persona across channels.

      Take a look at the full article to get more out of this interesting piece.

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    11. Thought Leadership VS. Product-Centric Marketing

      Thought Leadership VS. Product-Centric Marketing

      This article from Convince and Convert piqued our curiosity. The author calls it Your 2019 Content Strategy: 5 Trends You Can’t Ignore.

      It offers some interesting nuggets of wisdom. This one was particularly thought-provoking:

      Thought leadership performed better for service industries such as healthcare, finance and technology, whereas retailers and manufacturers found product-focused content to be the best. This implies that companies with physical goods should prioritize content about their products, while companies that sell services can win by providing helpful content that establishes them as an industry authority.

      Check out the rest of this article from the website ...

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    12. How to Cultivate Customer Loyalty to Your Brand

      How to Cultivate Customer Loyalty to Your Brand

      Found this interesting piece from Adobe Digital Experience Blog and it really piqued our interest. It’s called How Can Brand Drive Loyalty In the Face of Digital Disruption.

      It shares some interesting points. Here’s one of them:

      Data is good; data science is better: On its own, data isn’t much use. But incorporated into data science techniques like AI, it can help brands tailor experiences to consumers’ needs and preferences—something which drives loyalty in almost two thirds (61%) of people, as long as data usage is transparent (76%)

      If you want more, give the full article ...

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    13. Busting Myths About Content Marketing

      Busting Myths About Content Marketing

      Like any industry, content marketing has some myths that professionals can fall for. Here's a compelling article from the Marketing Land that can help you out a bit. It's called Are These 5 Content Marketing Myths Holding You Back?

      It shares some interesting observations. Here’s one that’s particularly thought-provoking:

      Content remains the heart of your marketing efforts, and there is no substitute for brilliant content. But it’s easy to fall into the cult of “more” or the cult of “better,” and fail to examine the role of amplification and distribution in content marketing success. Without ...

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    14. Just Like Any Other Asset, Precious Digital Content Can be Mismanaged

      Just Like Any Other Asset, Precious Digital Content Can be Mismanaged

      Here's a compelling article from the informative website Net Imperative. It's called Content Chaos Impacting Marketing Productivity and Staff Wellbeing. 

      It's a highly informative  shares some perceptive observationsHere’s one that’s particularly thought-provoking: 

      The problem is not that there’s too much content. Digital content is fundamental to marketing and is only going to increase. The problem is that it’s not stored in a user-friendly and efficient way.

      Have a look at the complete article for more of the author’s observations.

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    15. Why Content Marketing Isn't On A Lot of Company's Priority Lists and Why This Needs to Change

      Why Content Marketing Isn't On A Lot of Company's Priority Lists and Why This Needs to Change

      Stumbled upon this fascinating article and thought that I'd share it. It's called Content Marketing Doesn't Work.

      In it, content marketing pro, Mark Templeman, shares his interesting views. This one's particularly thought-provoking:

      Simply put, content marketing doesn’t work because it needs two attributes to be successful, a long-term commitment and high-quality content. And both of these requirements have high demands in terms of time and effort. Because of this, they are often ignored in an attempt to make content marketing more scalable and easier to deploy.

      To learn more about how content marketing, take a ...

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    16. How Can You Increase Your Content's Reach?

      How Can You Increase Your Content's Reach?

      Here's a compelling article from the Outbrain. It's called 5 Smart Ways to Increase the Reach of Your Content.

      In it, Disa Dinesh shares some interesting suggestions. Here’s one that’s particularly thought-provoking:

      Creating great content is a time-consuming task, but an inevitable one. Re-purposing content is one way to justify the effort that you have put into creating it. You could recycle one piece of content in several ways. Here are six super effective ways of doing it to expand your reach.

      Have a look at the complete article for more of the author’s observations.

       

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    17. How Guest Blogging Helps in Thought-Leadership Marketing

      How Guest Blogging Helps in Thought-Leadership Marketing

      Stumbled upon this noteworthy piece from the Opt-In Monster and thought that we would share it. It's by the journalist Sharon Hurley Hall. It's titled the Ultimate Guide to an Effective Guest Blogging Strategy in 2019.

      It offers us some really fascinating ideas. This one was particularly thought-provoking:

      Don’t be fooled by all these guest post pitch templates you see online; for most site owners cold pitches won’t work unless the content is stellar.

      In fact, many site owners are so tired of irrelevant pitches and poor quality content that they’ll only take guest content ...

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    18. Instagram is Hiding Like Counts: What Does Have to do With My Brand?

      Instagram is Hiding Like Counts: What Does Have to do With My Brand?

      Instagram is hiding like counts. So what?

      Here's a compelling article from the Sked Social. It's called Instagram Hiding Likes Counts and What it Means for Brands.

      In it, Danielle Read shares some interesting observations. This one's particularly thought-provoking:

      Hope marketing (AKA random efforts on socials hoping they’ll work) is a thing of the past. Now that we know hiding Instagram Likes is a reality, it’s never been more important to make use of key engagement tactics.

      Have a look at the complete article for more of Danielle's thoughts.

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    19. Psychology-Backed Content Marketing Techniques for Your Business

      Psychology-Backed Content Marketing Techniques for Your Business

      Here's a fascinating article from the Search Engine Journal. It's called 5 Ways to Use Psychology to Improve Your Content Marketing.

      It shares some interesting perspectives. Here’s one that’s particularly thought-provoking:

      Think if you were doing cybersecurity for smaller businesses and got a mention by the Homeland Security. I’m sure your business would triple within a few weeks.

      Also, never forget that authority influences social proof, and this authority can arrive in multiple ways – from being a best-selling author about a subject in your industry or having one of your products positively reviewed by top-rated ...

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    20. How to Properly Execute Thought Leadership Marketing

      How to Properly Execute Thought Leadership Marketing

      Thought we’d share this fascinating article from Entrepreneur. It’s titled 5 Dos and Don'ts of Thought Leadership Marketing.

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

      A single detailed, statistics-backed blog post will take you much farther than 10 vague, general ones. Instead of mass-producing articles to provide a constant stream of content, shift your focus and energy to creating thorough, comprehensive content that deals with a specific problem. This will drive traffic to your site and differentiate you from the thousands of similar sites on the internet.

      To find out ...

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    21. Why Purely Gunning For Reach Isn't Going to Cut It in Effective Content Marketing

      Why Purely Gunning For Reach Isn't Going to Cut It in Effective Content Marketing

      Should you strive for reach or engagement? If this question stumped you, then you probably need to know what those words mean first.

      Luckily, I stumbled upon this noteworthy piece from Influencity and thought that I'd share it with you. It's called Social Reach vs Engagement: Which is More Important?

      It gives us some fascinating ideas. This one was particularly thought-provoking:

      Social reach is beneficial for campaigns with branding and awareness objectives, in which the brand seeks to impact the highest number of users possible within their target audience. In this particular case, using influencers who have high ...

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    22. Content Marketing Trends That You Should At Least Know About Before 2019 Ends

      Content Marketing Trends That You Should At Least Know About Before 2019 Ends

      Came across this fascinating piece from the Search Engine Journal and it really piqued our interest. It’s titled 5 Trends to Know in SEO & Content Marketing.

      It shares some intriguing points. Here’s one of them:

      Another widely-adopted content marketing trend is content personalization.

      According to a survey from Evergage, 93% of marketers use personalization for at least one channel in their digital marketing strategy.

      This practice focuses on tailoring the content your site serves to different users based on readily available personal data like demographics, preferences, and search/browsing history.

      If you want more, give the full article ...

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    23. Storytelling is an Essential Skill for an Effective Marketer

      Storytelling is an Essential Skill for an Effective Marketer

      Read this really interesting piece and thought I'd share it. Found it on Forbes and it’s titled Marketing Flirts With New Structures For Storytelling.

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

      Creating a conversation around your content has many faces: beyond asking the audience about their opinions or preferences in the context of an article, we see brands educating users on the topic with quick questions and detailed answers through a long-form quiz or getting their feedback on a video through an interactive video.

      To find out more about these ideas ...

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    24. Heighten Your Video Campaign's Chances of Going Viral With This Simple Framework

      Heighten Your Video Campaign's Chances of Going Viral With This Simple Framework

      Came across this fascinating piece from our friend Neil Patel and it really piqued our interest. It’s titled A Simple Framework for Creating a Viral Video.

      It shares some intriguing points. Here’s one of them:

      Unlike David Copperfield, we must think like a street magician.

      We have only a few seconds to capture and maintain the attention of our online passers-by. We must forget about showmanship and hit the audience with quick snippets that keep them wanting more.

      That means no logos, no product shots, and definitely no screen casts.

      If you want more, give the full article ...

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