Creating an effective targetted content campaign can be difficult to craft. Luckily, we found this article from Social Media Today. It's called How to Write Digital Marketing Copy Which Attracts the Right Customers.
It's a fascinating piece that we thought we would share here. Here's an insightful excerpt:
Ask yourself - are there really Believers who will buy what I’m selling? Sometimes, it doesn’t matter how brilliantly written your copy is - if your product isn’t built for Believers, they won’t buy.
The rest of the article has a lot to say so check it ...