1. Articles in category: Stand Out Marketing

    1-24 of 639 1 2 3 4 ... 25 26 27 »
    1. The Evolution of Copywriting

      The Evolution of Copywriting

      This is a fascinating piece from Superfast Business. It's called How Copywriting Has Changed Over the Past 10 Years.

      It's got some really interesting insights. Here's one that we just thought we had to share:

      I think the reason people are more excited about copy is it’s kind of redefined itself in our world of direct response. It used to be, there were very set ways to do things. And a lot of people were uncomfortable with the things that you supposedly had to do to sell with copy. And now because of social media, and ...

      Read Full Article
    2. Mistakes You're Making on Your Facebook Ad Strategy and How To Set Things Right

      Mistakes You're Making on Your Facebook Ad Strategy and How To Set Things Right

      It's easy to fall into the trap that of thinking that you know what's best for Facebook just because you're a regular user. This article from Social Media Examiner has some interesting insights that might dispute that.

      Here's one point that we thought we ought to share with you:

      The second biggest mistake that I see advertisers make (other than not having a strategy in the first place) is not managing campaigns after they’ve gone live.

      If you set up a campaign and let it run on its own, it will decrease in effectiveness over ...

      Read Full Article
    3. Marketing Branded Content Properly and Effectively

      Marketing Branded Content Properly and Effectively

       Thought we'd share this thought-provoking article from Neal Schaffer. It's called How to Create a Branded Content Marketing Strategy.

      There are some really interesting perspectives on marketing here that we thought we could all use. This one, for example, can be such a powerful reminder: 

      When done properly, storytelling engages people more than a mere statement of facts. This is only natural. In essence, a good story is a collection of facts woven together with emotions.

      There are more information here that we think you'll want to read. Just click on the link below to learn more...

      Read Full Article
      Mentions: relationships Money
    4. The Key To A Better B2B Content Marketing Strategy is to Offer More Value

      The Key To A Better B2B Content Marketing Strategy is to Offer More Value

      There's some incredible value to be had from this thought-provoking article. It's called The Ultimate B2B Content Marketing Checklist and it's published on Top Dog Social Media.

      Here's a short excerpt that really piqued our interest:

      A great way to add value to your content, create more engagement and make it more sharable is to include videos in your blog posts.

      79% of consumers agree video is the easiest way to get to know a brand online.

      People respond well to video content. Video humanizes you and allows people to get to know you more intimately ...

      Read Full Article
    5. Copywriting Expert on the Basics of Content Marketing

      Copywriting Expert on the Basics of Content Marketing

      This piece from the Entrepreneur Asia Pacific is really interesting. It's called The 5 Cs of Content Marketing Copy.

      In it, Robert Bly shares some really thought-provoking ideas. Here's one of them:

      The late copywriter Herschell Gordon Lewis noted that we live in an age of skepticism. Simply put, prospects are disinclined to believe what you say precisely because you’re trying to sell them something.

      Fortunately, there are a number of useful tools at your disposal for building credibility and overcoming the reader’s skepticism. Your prospects are wary of salespeople but are more inclined to trust ...

      Read Full Article
      Mentions: Home
    6. New Perspectives on Growth

      New Perspectives on Growth

      This interesting article had such an impact on us that we knew we just had to share it. It's called How to Rethink Your Way to Business Growth.

      Its got some really interesting perspectives worth sharing. Here's one:

      Leaders have to remind themselves, even if they’re at a small company with a set budget, the idea doesn’t have to be green-lit for execution today. It can simply be green-housed. Using just those two little words from the world of improv—”Yes, and…”—ideas get bigger, not smaller. You can always take a big idea and value-engineer ...

      Read Full Article
      Mentions: Home Garden
    7. What You Need to Know In Order to Craft an Effective Video Campaign

      What You Need to Know In Order to Craft an Effective Video Campaign

      In the past couple of years, video has become one of the most important media in the race for advertising dominance. This article from Forbes shares how to best take advantage of it.

      In it, Amine Rahal of Little Dragon, a graphic design agency, shares some interesting insights. Here's one that we thought is worth echoing:

      It’s about the story, not the sale: Your viewers are smart and can sniff out a sales pitch from a mile away. Instead, focus on the value provided to the customer.

      There are more insights to uncover here so do give the ...

      Read Full Article
      Mentions: Design
    8. Your Content Can't Exist in a Bubble. You Still Need to Market It

      Your Content Can't Exist in a Bubble. You Still Need to Market It

      There are a lot of great insights in this article from the Search Engine Journal. It's called It’s Time to Put the 'Marketing' Back in 'Content Marketing'.

      There are really thought-provoking points here. This one's particularly interesting:

      Content marketing without promotion is just content.

      For content to drive meaningful results in a reasonable period of time, it must be promoted via other means than just search engines.

      Content created just for the purposes of attracting links is better than content without even that goal in mind, but attracting links is just one of the many benefits of ...

      Read Full Article
    9. Raising Your LinkedIn Engagement Efforts

      Raising Your LinkedIn Engagement Efforts

      Is your LinkedIn strategies not working? Here's a great article from the Social Media Examiner that you might want to read. It's called How to Increase Your LinkedIn Engagement: 4 Tips.

      There are some ideas here worth echoing. This is just one of them:

      Stories typically capture attention in the feed more effectively than plain facts or tips. Telling stories will get your LinkedIn posts read and shared more, and help readers better understand the advice you’re sharing.

      To see the rest, give this article a read at the link below...

      Read Full Article
    10. User-Generated Content is Becoming the Next Big Wave in Content Marketing

      User-Generated Content is Becoming the Next Big Wave in Content Marketing

      User generated content is one of the rising stars in content marketing for 2020. This article from AdAge, has some pointers on it for us. It's called User Generated Content: The Next Frontier for Diversity in Branding.

      There are some really fascinating insight in here. This one's particularly thought-provoking:

      If you’re short on diverse UGC, try inviting underrepresented members of your community to events or to try out your products or services, and encourage them to post about their experience on social media. Just like in real life, reaching out to a new community can create new ...

      Read Full Article
      Mentions: relationships
    11. Navigating the Discourse Surrounding Paywall

      Navigating the Discourse Surrounding Paywall

      Here's a post from Mequoda titled Fun with Paywall Pricing Strategy. It's discourse on paywall pricing is so interesting.

      In it, Kim Mateus shares some of his views. Here's one that we thought we should emphasize:

      In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of letting editors choose which content was free, and which was premium, the habits of first-time readers predict when they should hit a paywall and are shown a subscription offer.

      It's ...

      Read Full Article
    12. Lazy Content Marketing Can Derail Your Campaigns

      Lazy Content Marketing Can Derail Your Campaigns

      Here's some food for thought from Kochie's Business Builders. It's an article titled Don’t let your content marketing be lazy and it's got some really fascinating points.

      This one, for example, was particularly thought-provoking:

      You might be an industry thought leader or a prolific writer, but if your content is not cleaned up and well presented, then your blog post, ebook, tweet, or comment will work against you instead of for you. Additionally, headlines often determine page views, so summaries and metadata must accurately describe the substance of the content.

      Give the rest of the ...

      Read Full Article
    13. Creating Irresistible Content

      Creating Irresistible Content

      Here's a thought provoking piece from Business 2 Community that we thought we ought to share. It's called How to Improve Your Content Creation: 15 Helpful Writing Tips.

      There's some really interesting nuggets of wisdom here. This one, in particular, is something we can echo:

      How do you want your target audience to respond to your content? Tell them! Ask them to contact you for more information, offer them an exclusive coupon if they sign up for your newsletter or encourage them to tag your brand on social media so you can engage with them there.

      The ...

      Read Full Article
    14. Why Content Marketing Is Powerful for Real Estate Agents To Help Them StandOut!

      Why Content Marketing Is Powerful for Real Estate Agents To Help Them StandOut!

      We came across an article the other day that really got our attention it talks about how content marketing is the new marketing for real estate agents. In the article it says that the content marketing generates three times as many leads as other outbound marketing and has conversion rates that are six times higher according to experts. 

      If you are a realestate agent I think you will also be very interested in these other important findings:

      -       Content marketing places sharing information above shouting self-promotional slogans. It can and should change how you advertise yourself, do mail-box drops and drive ...

      Read Full Article
      Mentions: Home
    15. Time to Reassess Your 2019 Strategies and Realign It With Your 2020 Goals

      Time to Reassess Your 2019 Strategies and Realign It With Your 2020 Goals

      Some content marketing tactics that have become irrelevant over the course of last year. However, there are some whose impact remain the same and may have even gained more. This article from Business 2 Community has some interesting ones that we thought we would share here.

      In it, Sarah Bedford shares:

      Reusing isn’t just a recycling tactic. When you create content that thrives on your website, repurpose that post across your other platforms–like social media and YouTube. By giving that content a new form, a new life, your audience is getting the information in a variety of formats ...

      Read Full Article
    16. Psychology-Backed Social Media Marketing Tactics That Really Work

      Psychology-Backed Social Media Marketing Tactics That Really Work

      Understanding human psychology can pay dividends in social media marketing. This piece from Sumo demonstrates this very well.

      It shares with us some psychology-backed moves we should make in our social media tactics. This one totally makes sense:

      If you’re determined for more engagement, it’s time to stop hiding behind the camera.

      No, we’re not suggesting that every post turns into a selfie, but we are saying you need to cut the coyness. 

      Your audience wants to see the real people behind your brand. They want to connect with who they’re buying from.

      This piece is ...

      Read Full Article
    17. Techniques That'll Nudge Your Clients to Fall in Love With Your Brand

      Techniques That'll Nudge Your Clients to Fall in Love With Your Brand

      We thought we'd share this thought-provoking article from the Female Entrepreneur Association. It's called 13 Tips for Building a Brand Your Audience Will Fall in Love With.

      There are a lot of interesting points that we could discuss here. Here's one of them:

      When you position your brand’s values clearly, it creates a way for customers to identify with it. It’s about highlighting those shared beliefs between the company and the customer, which will make people want to stand with that brand (or not!).

      If, like us, you're itching to read the rest of ...

      Read Full Article
    18. Why Content Marketing Is Important for Startups

      Why Content Marketing Is Important for Startups

      Stumbled upon this fascinating piece from Business 2 Community. It's called Why Content Marketing is the Best Bet for Your Startup.

      It shares some really interesting perspectives. Here's one of them:

      Content marketing is as much about listing as it is broadcasting. Through social media, for example, you can generate real dialogue with your audience, then use their comments and feedback to fine-tune your marketing message as well as your product offering.

      There are more interesting ideas here so do give the full article a read at the link below...

      Read Full Article
    19. 2020 Trends in Content Marketing That You Need to Know

      2020 Trends in Content Marketing That You Need to Know

      Here's a fascinating piece from Being Guru. It's called Essential content marketing trends of 2020.

      It makes some really interesting observations. This one's particularly thought-provoking:

      Most digital marketers are already using the EAT (Expertise, Authority, and Trustworthiness) guidelines for search engines. These make up the Search Quality Rater Guidelines, and with Google highlighting the continued use of EAT as a priority means that brands need to ensure that their EAT strategy is well-defined and managed.

      The rest of this article has more to share so do give it a read at the link below...

      Read Full Article
    20. The Many Benefits of Attraction Marketing

      The Many Benefits of Attraction Marketing

      Here's an interesting article by the Beesleys. It's called What is Attraction Marketing and Why You Should Be Using It.

      There's some fascinating points that we thought we would share here. This one's particularly shareworthy:

      It is natural for people to seek out experts and leaders and this has been going on since the beginning of time. If you apply this principle to your business and create a following of people who look to you for guidance then you will achieve the greatest success.

      There's real wisdom to be gleaned here so do give the ...

      Read Full Article
    21. Customer-Retention Strats to Help You This Year

      Customer-Retention Strats to Help You This Year

       Here are some fascinating ways to retain your customers from the Entrepreneur. It's a post called 5 Strategies to Keep Your Customers Long-Term in 2020.

      It's got some really interesting suggestions. Here's one of them:

      Your goal is to create customer relationships that deliver greater lifetime value. When current customers return throughout the year, you can ensure a higher sustained level of revenue by keeping them hooked. Additionally, you'll be able to focus on adding new customers that are seeking similar shopping experiences.

       To learn how to do this, give the rest of the article a ...

      Read Full Article
      Mentions: relationships
    22. Content Marketing Automation Efforts and How It Can Greatly Benefit Your Campaigns

      Content Marketing Automation Efforts and How It Can Greatly Benefit Your Campaigns

       Automating your content marketing tasks can help your campaign become more consistent. Here's an article from the Business 2 Community website that talks all about the most current AI efforts in this field.

      Here's a short but exciting excerpt:

      Today, AI powers content curation and makes it possible to identify trends in content. You can use a content research platform to find content ideas and suggest content formats. Using automation for idea generation will make it easier to create blog post titles. It will also help you relevant content that people are looking for.

       Take a gander with ...

      Read Full Article
    23. The Importance of Automating Your Cross-Channel Marketing. The Best Thing About is that It's Easy To Do With Readily-Available Software

      The Importance of Automating Your Cross-Channel Marketing. The Best Thing About is that It's Easy To Do With Readily-Available Software

      Automation is key to scaling your business. This piece from Ian Anderson Gray gives us all the relevant tools to do just that.

      He makes some really intriguing points. Here's one of them:

      Prospects may enter your sales funnel on social media, subscribe to your email newsletter, click on your email offer, or make their purchase on your website.

      How do you keep up with your prospects on all these channels without burning out?

      The solution: cross-channel marketing automation.

      Take a look at the rest of Ian Anderson Gray's article to get the most out of his expertise.

      Read Full Article
    24. Ryan Reynolds Gives us Contextual Marketing a New Definition With Latest Gin Ad

      Ryan Reynolds Gives us Contextual Marketing a New Definition With Latest Gin Ad

      Ryan Reynolds, the actor and the new senior brand manager and majority owner of Aviation Gin, shows us how to make content marketing fun. Time.com tells us all about it in this piece.

      Here's short and sweet excerpt to best summarize it:

      Following the conversation surrounding the Peloton commercial, Reynolds worked with Ruiz on an advertisement for his liquor brand, Aviation Gin. In the Aviation video, which Reynolds shared on Twitter last week, Ruiz is out for drinks with two friends who tell her she is “safe” now—either safe from the buzz or from her Peloton character ...

      Read Full Article
    1-24 of 639 1 2 3 4 ... 25 26 27 »
  1. Categories

    1. Read Publishing:

      Amazon Experts Magazine, Bottom Line Magazine, Chrisco, Fortnite, Get Funded Magazine, Get Published Magazine, Health Wisdom Magazine, Intrapreneur Magazine, Leads Magazine, Love Your Pets, Magazine Website (Read), Millionairess Magazine, Money Matters, Move On, Painters Domain, Resistance Magazine, Scalable, Stand Out Marketing, Wise Girls Money, Your Home
    2. Millionairess Magazine:

      Happiness, Health, Love, Money, Personal Growth, Relationships, Vocation
    3. Ouvar:

      Digitalisation, Marketing, Sustainability
    4. Painters Domain:

      Business, Health, Lifestyle
    5. Resistance Magazine:

      Family, Single, Work
  2. Popular Articles

  3. Homes in the News

    1. (1 articles) Home
  4. Hello Mojos in the News

    1. (1 articles) relationships
  5. Money in the News

    1. (1 articles) Money