Here's a compelling article from the Outbrain. It's called 5 Smart Ways to Increase the Reach of Your Content.
In it, Disa Dinesh shares some interesting suggestions. Here’s one that’s particularly thought-provoking:
Creating great content is a time-consuming task, but an inevitable one. Re-purposing content is one way to justify the effort that you have put into creating it. You could recycle one piece of content in several ways. Here are six super effective ways of doing it to expand your reach.
Have a look at the complete article for more of the author’s observations.