1. Articles in category: Stand Out Marketing

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    1. How to Take Better Aim with Your Targeted Copy

      How to Take Better Aim with Your Targeted Copy

      Creating an effective targetted content campaign can be difficult to craft. Luckily, we found this article from Social Media Today. It's called How to Write Digital Marketing Copy Which Attracts the Right Customers.

      It's a fascinating piece that we thought we would share here. Here's an insightful excerpt:

      Ask yourself - are there really Believers who will buy what I’m selling? Sometimes, it doesn’t matter how brilliantly written your copy is - if your product isn’t built for Believers, they won’t buy.

      The rest of the article has a lot to say so check it ...

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    2. How to Get that Precious Customer Review

      How to Get that Precious Customer Review

      Came across this fascinating piece from Business 2 Community's Justin Herring and it really piqued our interest. The article is called 3 Opportunities to Improve Your Company’s Customer Review Profile.

      It shares some intriguing points. Here’s one of them:

      And since you’re already taking the time to publish helpful content for your content marketing campaigns, then you just need to make some minor adjustments in how you write your content so the engagements you’ll get out of your blog posts aren’t just comments, but actual reviews.

      If you want more, give the full article ...

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    3. The Power of Omnichannel Marketing

      The Power of Omnichannel Marketing

      The internet has blown marketing channels wide open and gave birth to a countless number of ways to advertise. Here's an article to help us understand how we can make the most of every single one. It's called Level Up Your Customer Experience to Omnichannel.

      It shares some interesting points that we thought we'd share with you. Here's one of them:

      Each customer is an individual and will start their own unique path to purchase and beyond. For this reason, retailers need to map the journey in its entirety to deliver a positive, seamless experience where ...

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    4. How to Take Advantage of Micro-Moments in Mobile Marketing

      How to Take Advantage of Micro-Moments in Mobile Marketing

      Smartphones have dominated online activity for a long time now yet we believe that marketers haven't scratched the surface yet when it comes to mobile marketing campaigns. Here's a concept from Rocks Digital that we thought we would share. The article's titled 5 Tips on Capitalizing on Mobile Micro-Moments.

      It has got a ton of information on the interesting concept micro-moments. Here's a short quote to give you a glimpse into this insightful article:

      When you connect with users personally, you’ll notice that they stick around a whole lot longer. Choose images, create layouts and ...

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    5. Dissecting the Best Social Media Campaigns So Far This Year

      Dissecting the Best Social Media Campaigns So Far This Year

      Social media campaigns have become a great way to connect with a massive online audience. Some of them have been outstanding. That's we thought we'd this article from Practical eCommerce. It's called 10 Impressive Social Media Campaigns from Brands in 2019.

      In it, Sig Ueland gives us a list of great campaigns. Here's one brand that we thought was exceptional:

      Adidas’s “She Breaks Barriers” initiative began from social media. Using the hashtag #CreatorsUnite, Adidas asked athletes about the challenges and barriers that they face. The responses helped shape She Breaks Barriers. Adidas has launched a ...

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    6. A.I. Powered Approaches In Marketing That You Can Employ in Your Campaigns Right Now

      A.I. Powered Approaches In Marketing That You Can Employ in Your Campaigns Right Now

      Thought that we would share this interesting article from Forbes. It's called How One CEO Leverages Artificial Intelligence With Human Brain Power To Boost Digital Marketing.

      It makes some interesting points. This one's particularly thought-provoking:

      Given that it costs five times more to acquire a new customer than it does to maintain an existing customer, these AI-driven, hyper-personalized reward program perks are key to customer retention. Utilizing AI to collect and interpret customer data allows retailers to create completely customized experiences so that each customer becomes their own segment, receiving personalized suggestions and shopping incentives.

      Take a a ...

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    7. Repurposing Old Posts is an Effective Content Management Strategy

      Repurposing Old Posts is an Effective Content Management Strategy

      Have you ever asked what the heck happens to the endless content already on the internet? Here's an article from INC. that shares with us just how you can upcycle it. It's called Boost Your Visibility by Repurposing Content in a Manageable Way and we thought that it was awesome.

      It's got some really interesting perspectives. Here's one of them that we really thought was share-worthy:

      As you refine your content to cater to your listeners, you may discover that some of your older content is perfectly relevant for them regardless of its age. Linking some ...

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    8. Curating Your Brand to Success

      Curating Your Brand to Success

      This article from Thrive Global piqued our curiosity. It's called Content Curation: Is It (Still) A Worthwhile Strategy In 2019?.

      It offers some nuggets of wisdom. This one was particularly thought-provoking:

      What you may also find surprising is that tangential content that only partially links with your primary industry can also be used to great effect.

      Sharing content that is outside the “mainstream” of your industry will help to set you apart and show your brand really has a finger on the pulse.

      Check out the rest of this article from the website linked below…

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    9. These Mind-blowing Statistics Are Going to Get You On to Content Marketing In No Time

      These Mind-blowing Statistics Are Going to Get You On to Content Marketing In No Time

      Here's a fascinating article from Atlanta Small Business Network. It's called 10 Content Marketing Statistics You Need to Know.

      It shares some insights. This one's particularly thought-provoking:

      Three billion people have at least one social media account. Social media is a great way to push content marketing efforts. The key to properly leveraging social media is to know which platforms your primary audience is using. 

      Take a look at the rest of this article for more information and context.

       

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    10. Crafting a Viral Campaign is Easier Than You Think

      Crafting a Viral Campaign is Easier Than You Think

      Found this article on Practical ECommerce and thought that it would make a great read. It's by the internet marketing pioneer Dr. Ralph D. Wilson.

      In it, shares some interesting perspectives. This one's particularly intriguing:

      Clever viral marketing plans take advantage of common human motivations. What proliferated “Netscape Now” buttons in the early days of the web? The desire to be cool. Greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of email messages.

      Take a look at the rest of this awesome ...

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    11. The Instagram Influencer Dilemma

      The Instagram Influencer Dilemma

      Couldn't help but share this fascinating piece from Allure because it truly piqued my interest. The eye-catching title is New Study Shows Influencer Content is Getting Less and Less Engagement.

      In it, Lauren Ririck shares some intriguing perspectives on influencer marketing. Here’s one of them:f

      Instagram influencers with 10,000 followers had a 3.6 percent engagement rate. The number is particularly low when compared to those with 5,000 to 10,000 followers that had a 6.3 percent engagement rate, and those with 1,000 to 5,000 followers that had an 8.8 percent ...

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    12. Growth Hacks That You Might Be Missing Out On

      Growth Hacks That You Might Be Missing Out On

      I stumbled upon this interesting piece from Business 2 Community and thought that it would make a great reading recommendation. The title is Growthhacking: 5 Ways to Boost Your Lead Generation and I think it's worth the share.

      It hones in on a couple of things that marketers tend to forget - that engaging customers don't only lead to better retention, it's also a great way to generate leads. Here's a short excerpt from the article that echoes this:

      In customer referral programs, lead quality increases 17 percent with sales involvement, and in partner referral programs it ...

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    13. The Importance of Having a Great Story in Content Marketing

      The Importance of Having a Great Story in Content Marketing

      Thought we’d share this fascinating article from Neil Patel. It’s titled Content Marketing Made Simple: A Step-by-Step Guide.

      In it, he offers some thought-provoking perspectives about content marketing. Here’s one that's particularly interesting:

      Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.

      To find out more, take a look at the rest of this write-up.

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    14. Crafting a Personal Brand That Resonates With Your Audience

      Crafting a Personal Brand That Resonates With Your Audience

      Stumbled upon this interesting piece from Lindsey Weschen of the Business 2 Community blog.

      She imports us with some fascinating ideas here. This one, in particular, I think is worth repeating:

      Be yourself. Trying to mask yourself as someone that you aren’t, will eventually be shown to others. Acknowledge that you don’t know every little detail about your industry and that you don’t have to act like you do. It’s okay, most people don’t. Let your personality shine. Who you are and what you are is unique, don’t be afraid to let it show ...

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    15. The Latest and Greatest Customer Engagement Trends You Should Know About as a Marketer

      The Latest and Greatest Customer Engagement Trends You Should Know About as a Marketer

      Thought I would share this interesting piece from the Salesforce's Vala Afshar. She, together with other thought leaders, give us the latest about customer engagement and retention.

      In it, they offer some truly fascinating perspectives. Here’s one that I thought was engaging:

      It seems clear that the adoption of connected devices and smart technologies, both at home and at work, is changing customers’ expectations about how they want to engage with brands. And given the adoption of smart speakers — to name but one new technology — is growing at 40% a year, and that over a quarter of US ...

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    16. Finding the Right Brand Influencers For Your Marketing Efforts

      Finding the Right Brand Influencers For Your Marketing Efforts

      Here's an especially fascinating article from the blog site Social Media Today. It's called 3 Tips to Help Improve Your Connection With Relevant Brand Influencers.

      It shares some interesting insights. Here's one that's particularly thought-provoking:

      By tailoring your outreach measaging to each specific creator, and ensuring that your notes are personalized, marketers are likely to achieve more success connecting with a smaller pool of creators that mirror their brand values - rather than a more vague pool of influencers who exhibit little affinity for the brand.

      Take a look at the rest of this highly educational article ...

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    17. Customer Engagement Strategies You Could Start Implementing Now

      Customer Engagement Strategies You Could Start Implementing Now

      Here's a fascinating article from the Outbrain. It's called 7 Customer Engagement Strategies That Marketers Can’t Ignore.

      It shares some great insights that could help build your brand the right way. Here's one perspective I found really thought-provoking:

      Businesses that focus on customer engagement are focused on value creation, not revenue extraction. They give people something meaningful beyond a sales pitch: a brilliant end-to-end customer experience, great content, or interactive, real-time customer support.

      Take a look at the rest of this cool article for more...

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    18. Successful Chatbot Examples That You Can Copy for Your Own Campaign

      Successful Chatbot Examples That You Can Copy for Your Own Campaign

      This article from the Search Engine Journal really piqued my curiosity. It's called 10 Profit-Driving Chatbot Campaigns That You Can Copy.

      It offers some really interesting nuggets of wisdom. Here's an excerpt for a glimpse of what's inside:

      What makes Messenger a special communication platform is that it allows businesses to speak with customers automatically and at scale.

      When you create a Facebook Messenger chatbot, you have the ability to automate 24/7 engagement with customers, ensuring critical information is only just a few taps away.

      If you want to learn more, give the rest of this ...

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    19. Content Marketing Strategy That Works

      Content Marketing Strategy That Works

      Came across this fascinating piece from Gary Vaynerchuck that thoroughly piqued our interest. The title is The Garvyvee Content Strategy: How to Grow and Distribute Your Brand's Social Media Content and we thought it would be awesome to share it with you.

      It shares with us some intriguing points. Here’s one of them:

      “Micro content” is created from each episode and is used to drive awareness back to the original long-form content. Long story short, I am constantly creating and posting as much content as possible and in a way that is contextual to each platform.

       If this ...

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    20. The Importance of a Mission Statement and Much More in the Brand Building Process

      The Importance of a Mission Statement and Much More in the Brand Building Process

      Came across this fascinating piece from Fresh Sparks that thoroughly piqued my interest. The title is 11 Simple Steps for a Successful Brand Building Process and I thought it would be awesome to share it with you.

      It shares with us some intriguing points. Here’s one of them:

      Before you can build a brand that your target audience trusts, you need to know what value your business provides. The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building strategies. Everything from your logo to your tagline, voice, message, and personality ...

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    21. The Power of a Single Word

      The Power of a Single Word

       Thought we’d share this fascinating article from the blog pages of AZ Big Media. It’s calledThe Most Powerful Marketing Words Your Small Business Should be Using.

      It offers some thought-provoking perspectives. Here’s one that we thought was interesting:

      Using words like instantly, immediately, and now can be the push needed to make the sale and deliver on instant gratification. Take a second glance at your e-mail box and I’m confident you will see all the ways you are being wooed with smart marketing words. Consider which clever subject lines drew you in and on which ...

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    22. The Birth of Peer-to-Peer Marketing

      The Birth of Peer-to-Peer Marketing

      This article from Entrepreneur quite easily piqued my curiosity. It's called Peer-to-Peer Is the Next Wave of Influencer Marketing.

      It offers up some excellent nuggets of wisdom. This one, in particular, was very thought-provoking:

      Peer-to-peer (P2P) marketing is a method that involves customers engaging other customers through recommendations. A big component of word of mouth, P2P has long been used on college campuses. Social media, however, has made P2P into a business game, too.

      Check out the rest of this article from the website linked below…

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    23. The Importance of Knowing Your Customers

      The Importance of Knowing Your Customers

      Thought we’d share this fascinating article from the Entrepreneur. It’s titled Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building.

      It offers some thought-provoking perspectives. Here’s one that we thought was interesting:

      Every customer need has a specific hierarchy to it, and brands which are able to provide services that fulfill every step of it are able to retain clients easily. The process begins with identifying a set of needs, creating a product that satisfies such needs or bundling it up with other products. 

      To find out more, take a look at the rest of ...

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    24. Lineup for This Year's Festival of Marketing

      Lineup for This Year's Festival of Marketing

      Stumbled upon this interesting piece from Entrepreneur. The author had it titled Festival of Marketing Unveils This Year's Line-up.

      It gives us some fascinating ideas. This one, in particular, we thought was worth the share:

      Teams of students will go head-to-head to come up with a brand concept and present it back to a panel of judges. Each team will present ideas on the theme of sustainability and the future to align with the Festival’s theme of ‘What’s next’. The best concept will win the opportunity to do work experience at the Festival of Marketing and Marketing ...

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