1. Articles in category: Stand Out Marketing

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    1. How Can You Increase Your Content's Reach?

      How Can You Increase Your Content's Reach?

      Here's a compelling article from the Outbrain. It's called 5 Smart Ways to Increase the Reach of Your Content.

      In it, Disa Dinesh shares some interesting suggestions. Here’s one that’s particularly thought-provoking:

      Creating great content is a time-consuming task, but an inevitable one. Re-purposing content is one way to justify the effort that you have put into creating it. You could recycle one piece of content in several ways. Here are six super effective ways of doing it to expand your reach.

      Have a look at the complete article for more of the author’s observations.

       

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    2. How Guest Blogging Helps in Thought-Leadership Marketing

      How Guest Blogging Helps in Thought-Leadership Marketing

      Stumbled upon this noteworthy piece from the Opt-In Monster and thought that we would share it. It's by the journalist Sharon Hurley Hall. It's titled the Ultimate Guide to an Effective Guest Blogging Strategy in 2019.

      It offers us some really fascinating ideas. This one was particularly thought-provoking:

      Don’t be fooled by all these guest post pitch templates you see online; for most site owners cold pitches won’t work unless the content is stellar.

      In fact, many site owners are so tired of irrelevant pitches and poor quality content that they’ll only take guest content ...

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    3. Instagram is Hiding Like Counts: What Does Have to do With My Brand?

      Instagram is Hiding Like Counts: What Does Have to do With My Brand?

      Instagram is hiding like counts. So what?

      Here's a compelling article from the Sked Social. It's called Instagram Hiding Likes Counts and What it Means for Brands.

      In it, Danielle Read shares some interesting observations. This one's particularly thought-provoking:

      Hope marketing (AKA random efforts on socials hoping they’ll work) is a thing of the past. Now that we know hiding Instagram Likes is a reality, it’s never been more important to make use of key engagement tactics.

      Have a look at the complete article for more of Danielle's thoughts.

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    4. Psychology-Backed Content Marketing Techniques for Your Business

      Psychology-Backed Content Marketing Techniques for Your Business

      Here's a fascinating article from the Search Engine Journal. It's called 5 Ways to Use Psychology to Improve Your Content Marketing.

      It shares some interesting perspectives. Here’s one that’s particularly thought-provoking:

      Think if you were doing cybersecurity for smaller businesses and got a mention by the Homeland Security. I’m sure your business would triple within a few weeks.

      Also, never forget that authority influences social proof, and this authority can arrive in multiple ways – from being a best-selling author about a subject in your industry or having one of your products positively reviewed by top-rated ...

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    5. How to Properly Execute Thought Leadership Marketing

      How to Properly Execute Thought Leadership Marketing

      Thought we’d share this fascinating article from Entrepreneur. It’s titled 5 Dos and Don'ts of Thought Leadership Marketing.

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

      A single detailed, statistics-backed blog post will take you much farther than 10 vague, general ones. Instead of mass-producing articles to provide a constant stream of content, shift your focus and energy to creating thorough, comprehensive content that deals with a specific problem. This will drive traffic to your site and differentiate you from the thousands of similar sites on the internet.

      To find out ...

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    6. Why Purely Gunning For Reach Isn't Going to Cut It in Effective Content Marketing

      Why Purely Gunning For Reach Isn't Going to Cut It in Effective Content Marketing

      Should you strive for reach or engagement? If this question stumped you, then you probably need to know what those words mean first.

      Luckily, I stumbled upon this noteworthy piece from Influencity and thought that I'd share it with you. It's called Social Reach vs Engagement: Which is More Important?

      It gives us some fascinating ideas. This one was particularly thought-provoking:

      Social reach is beneficial for campaigns with branding and awareness objectives, in which the brand seeks to impact the highest number of users possible within their target audience. In this particular case, using influencers who have high ...

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    7. Content Marketing Trends That You Should At Least Know About Before 2019 Ends

      Content Marketing Trends That You Should At Least Know About Before 2019 Ends

      Came across this fascinating piece from the Search Engine Journal and it really piqued our interest. It’s titled 5 Trends to Know in SEO & Content Marketing.

      It shares some intriguing points. Here’s one of them:

      Another widely-adopted content marketing trend is content personalization.

      According to a survey from Evergage, 93% of marketers use personalization for at least one channel in their digital marketing strategy.

      This practice focuses on tailoring the content your site serves to different users based on readily available personal data like demographics, preferences, and search/browsing history.

      If you want more, give the full article ...

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    8. Storytelling is an Essential Skill for an Effective Marketer

      Storytelling is an Essential Skill for an Effective Marketer

      Read this really interesting piece and thought I'd share it. Found it on Forbes and it’s titled Marketing Flirts With New Structures For Storytelling.

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

      Creating a conversation around your content has many faces: beyond asking the audience about their opinions or preferences in the context of an article, we see brands educating users on the topic with quick questions and detailed answers through a long-form quiz or getting their feedback on a video through an interactive video.

      To find out more about these ideas ...

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    9. Heighten Your Video Campaign's Chances of Going Viral With This Simple Framework

      Heighten Your Video Campaign's Chances of Going Viral With This Simple Framework

      Came across this fascinating piece from our friend Neil Patel and it really piqued our interest. It’s titled A Simple Framework for Creating a Viral Video.

      It shares some intriguing points. Here’s one of them:

      Unlike David Copperfield, we must think like a street magician.

      We have only a few seconds to capture and maintain the attention of our online passers-by. We must forget about showmanship and hit the audience with quick snippets that keep them wanting more.

      That means no logos, no product shots, and definitely no screen casts.

      If you want more, give the full article ...

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    10. Why Vanity Marketing is Overrated

      Why Vanity Marketing is Overrated

      Thought I'd share this really interesting article from Tech Crunch. It's called How to Stop Vanity Marketing from Killing Your Startup.

      It shares some valuable information. Here's one that I thought was really fascinating:

      If premature scaling is the leading killer of startups, marketing is the symptomless cancer that leads to its demise. Marketers with abundance ingrained into their mindset will spend until those resources are no longer there. It’s easy to succeed in marketing by burning capital to grow.

      Take a look at the rest of this intriguing article to learn more...

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    11. Instagram Just Took Out Like Counts, Here's How Advertisers Can Keep Using Influencers to Their Advantage

      Instagram Just Took Out Like Counts, Here's How Advertisers Can Keep Using Influencers to Their Advantage

      Instagram threw us a curveball with taking out the like count on influencer accounts. Here's how we, as marketers, can survive it according to Ad Age. The article is called The Death of the Like: How Advertisers Can Adjust Influencer Marketing Strategies for Instagram's Latest Update.

      In it, Kelly Ehlers gives us her two cents on Instagram's latest move. Here's one that we thought was super interesting:

      The most significant –– and some suppose intentional –– impact I believe Instagram will have on influencer marketing is the heightened priority of paid media promotion. By removing the like-count feature ...

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    12. The Difference Between Content Marketing and Product Marketing

      The Difference Between Content Marketing and Product Marketing

      Came across this fascinating piece from Forbes Magazine and it really piqued our interest. It’s titled Is Your Business Confusing Product Marketing and Content Marketing?

      It shares some noteworthy ideas. Here’s one of them:

      A good nurturing campaign is part art, part science. When executed successfully, it gracefully guides your prospects through their buying journey, empowering them to feel in control of the buying process and not as if you -- the vendor -- are forcing them down your selling funnel.

      If you want more, give the full article a quick read at the website linked below…

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    13. AR Marketing Strategies That are Worth Taking a Look At

      AR Marketing Strategies That are Worth Taking a Look At

      Thought we'd share this awesome article from Smart Insights. It's called 5 Ways to Use Augmented Reality In Your Marketing Strategy.

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

      Augmented reality is more than just a novelty or a new frontier in gaming. It stands to be one of the driving forces behind sales and marketing innovations over the next decade. Using AR, forward-looking businesses will be able to upgrade the experience they offer their customers, leading to increased business opportunity and sales.

      To find out more about these ideas, look into ...

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    14. Why You Need to Seriously Consider Data Activation in Your Marketing Campaigns

      Why You Need to Seriously Consider Data Activation in Your Marketing Campaigns

      Have you read this thought-provoking piece from Forbes? It's called Data-Activation: The Biggest Overlooked Gap in Marketing Today.

      It offers some interesting perspectives. Here's one of them:

      Data can create a sustained competitive advantage, but it’s not a silver bullet, especially if you can’t put it — all of it — to work in real-time. The missing piece is having an intelligent, automated way to not only unify data or extract intelligence from data but to activate that data for cross-channel campaign execution and improve customer experiences with the most comprehensive, real-time customer insight.

      To learn more, take ...

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    15. Making Sense of Facebook Ads

      Making Sense of Facebook Ads

      Facebook marketing has immense potential. Here's an article from Business 2 Community that shares with us more than a decade's worth of insights on just how powerful of a marketing tool it can be. It's called What 12 Years of Facebook Ads Can Teach Us About Performance Marketing.

      In it, Kat Pichardo shares some thoughtful perspectives. Here's one of them that we're pretty sure you'd appreciate:

      The algorithm could tell which ads people skipped immediately and which ones made people curious to know more. Performance marketers who were tinkering with the system could also ...

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    16. How to Take Better Aim with Your Targeted Copy

      How to Take Better Aim with Your Targeted Copy

      Creating an effective targetted content campaign can be difficult to craft. Luckily, we found this article from Social Media Today. It's called How to Write Digital Marketing Copy Which Attracts the Right Customers.

      It's a fascinating piece that we thought we would share here. Here's an insightful excerpt:

      Ask yourself - are there really Believers who will buy what I’m selling? Sometimes, it doesn’t matter how brilliantly written your copy is - if your product isn’t built for Believers, they won’t buy.

      The rest of the article has a lot to say so check it ...

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    17. How to Get that Precious Customer Review

      How to Get that Precious Customer Review

      Came across this fascinating piece from Business 2 Community's Justin Herring and it really piqued our interest. The article is called 3 Opportunities to Improve Your Company’s Customer Review Profile.

      It shares some intriguing points. Here’s one of them:

      And since you’re already taking the time to publish helpful content for your content marketing campaigns, then you just need to make some minor adjustments in how you write your content so the engagements you’ll get out of your blog posts aren’t just comments, but actual reviews.

      If you want more, give the full article ...

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    18. The Power of Omnichannel Marketing

      The Power of Omnichannel Marketing

      The internet has blown marketing channels wide open and gave birth to a countless number of ways to advertise. Here's an article to help us understand how we can make the most of every single one. It's called Level Up Your Customer Experience to Omnichannel.

      It shares some interesting points that we thought we'd share with you. Here's one of them:

      Each customer is an individual and will start their own unique path to purchase and beyond. For this reason, retailers need to map the journey in its entirety to deliver a positive, seamless experience where ...

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    19. How to Take Advantage of Micro-Moments in Mobile Marketing

      How to Take Advantage of Micro-Moments in Mobile Marketing

      Smartphones have dominated online activity for a long time now yet we believe that marketers haven't scratched the surface yet when it comes to mobile marketing campaigns. Here's a concept from Rocks Digital that we thought we would share. The article's titled 5 Tips on Capitalizing on Mobile Micro-Moments.

      It has got a ton of information on the interesting concept micro-moments. Here's a short quote to give you a glimpse into this insightful article:

      When you connect with users personally, you’ll notice that they stick around a whole lot longer. Choose images, create layouts and ...

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    20. Dissecting the Best Social Media Campaigns So Far This Year

      Dissecting the Best Social Media Campaigns So Far This Year

      Social media campaigns have become a great way to connect with a massive online audience. Some of them have been outstanding. That's we thought we'd this article from Practical eCommerce. It's called 10 Impressive Social Media Campaigns from Brands in 2019.

      In it, Sig Ueland gives us a list of great campaigns. Here's one brand that we thought was exceptional:

      Adidas’s “She Breaks Barriers” initiative began from social media. Using the hashtag #CreatorsUnite, Adidas asked athletes about the challenges and barriers that they face. The responses helped shape She Breaks Barriers. Adidas has launched a ...

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    21. 5 Excellent Examples of How Content Marketing Helps Direct-to-Consumer Brands

      5 Excellent Examples of How Content Marketing Helps Direct-to-Consumer Brands

      If you think content marketing doesn't have much effect on the bottom line, think again. In this article for EConsultanty, Nikki Gilliland explores five brands whose clever content marketing strategies have successfully reached their target market and build their brand identity.

      Here's one I found interesting about an online company that sells and delivers indoor plants:

      Patch Plants recognises that, while most people want to buy plants, the biggest barrier is often knowing how to care for them – and its online content cleverly taps into this. 

      For some inspiration on great content marketing ideas that can help further ...

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    22. A.I. Powered Approaches In Marketing That You Can Employ in Your Campaigns Right Now

      A.I. Powered Approaches In Marketing That You Can Employ in Your Campaigns Right Now

      Thought that we would share this interesting article from Forbes. It's called How One CEO Leverages Artificial Intelligence With Human Brain Power To Boost Digital Marketing.

      It makes some interesting points. This one's particularly thought-provoking:

      Given that it costs five times more to acquire a new customer than it does to maintain an existing customer, these AI-driven, hyper-personalized reward program perks are key to customer retention. Utilizing AI to collect and interpret customer data allows retailers to create completely customized experiences so that each customer becomes their own segment, receiving personalized suggestions and shopping incentives.

      Take a a ...

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    23. Repurposing Old Posts is an Effective Content Management Strategy

      Repurposing Old Posts is an Effective Content Management Strategy

      Have you ever asked what the heck happens to the endless content already on the internet? Here's an article from INC. that shares with us just how you can upcycle it. It's called Boost Your Visibility by Repurposing Content in a Manageable Way and we thought that it was awesome.

      It's got some really interesting perspectives. Here's one of them that we really thought was share-worthy:

      As you refine your content to cater to your listeners, you may discover that some of your older content is perfectly relevant for them regardless of its age. Linking some ...

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    24. Curating Your Brand to Success

      Curating Your Brand to Success

      This article from Thrive Global piqued our curiosity. It's called Content Curation: Is It (Still) A Worthwhile Strategy In 2019?.

      It offers some nuggets of wisdom. This one was particularly thought-provoking:

      What you may also find surprising is that tangential content that only partially links with your primary industry can also be used to great effect.

      Sharing content that is outside the “mainstream” of your industry will help to set you apart and show your brand really has a finger on the pulse.

      Check out the rest of this article from the website linked below…

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