Here's a fascinating 2018 article from The Drum. It's called Unilever's Sustainable Brands are the Fastest Growing Part of Its Business.
In it, John McCarthy shares some interesting perspectives. Here’s one that’s particularly thought-provoking:
Ever since we launched the USLP in 2010 we have reported openly on our progress. We have made great strides in meeting many of the ambitious targets we set ourselves and the fact that our sustainable living brands are continuing to deliver growth shows that this is a business model that works.
Have a look at the full article for more ...