1. Articles in category: Marketing

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    1. How Sustainability is Viewed By Each Generation

      How Sustainability is Viewed By Each Generation

      There's some encouraging marketing insight that we can all take away from this Forbes article. It's called Sustainable Retail: How Gen Z is Leading the Pack.

      In it, Greg Petro shares with us some perspectives on how different generations see sustainability as a lifestyle investment. Here's one of the key takeaways:  

      The majority of Generation Z (54 percent) state that they are willing to spend an incremental 10 percent or more on sustainable products, with 50 percent of Millennials saying the same. This compares to 34 percent of Generation X and 23 percent of Baby Boomers. It ...

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    2. How Sensory Marketing Will Forge the Future of Brick and Mortar Stores

      How Sensory Marketing Will Forge the Future of Brick and Mortar Stores

      Sensory marketing is the next wave of retail marketing. It'll draw consumers out of the online shopping and right back into brick and mortar stores, this article from Retail World suggests.

      It shares some really interesting insights. Here's one of them:

      Music is the number one factor to improve a shopper’s mood in-store, the research found. In fact, music has an overall positive impact on 85 per cent of shoppers globally.

      The type and quality of the music matters, however. Fifty-seven per cent of global shoppers will “disengage” if brands make poor music choices.

      According to the ...

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    3. Sustainable Fashion Will be All the Rage in 2020

      Sustainable Fashion Will be All the Rage in 2020

      Here's a really fascinating piece from Inside Retail. It's called Sustainable is the new ticket to play.

      There's some really thought-provoking stuff in here. Here's one that caught our attention:

      Retailers should see the circular economy as an opportunity to be innovative, collaborative and explore new business models that connect with their customers. Partnerships are key in a circular economy, ranging from recyclers, resellers, repairers, manufacturers, distributors and customers themselves.

      An example of a company that has taken the textile circular economy to heart is Nudie Jeans, which uses sustainable and recycled materials. The company has ...

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    4. How Customers Are Making Decisions Based on Your Company's Sustainability

      How Customers Are Making Decisions Based on Your Company's Sustainability

      This insightful article from Total Retail grabbed our attention. It's called How Sustainability is Driving Consumer Purchasing Decisions and Manufacturer Success.

      In it, Steve Davidson shares some really thought-provoking ideas. Here's one of them:

      Becoming a sustainable brand is no longer just about having a "green product." Sustainability has evolved and broadened to include environmental, economic and social aspects. Corporate initiatives are being implemented to improve efficiency from top to bottom, including ensuring an ethical and eco-efficient supply chain, enterprisewide recycling programs, releasing corporate sustainability reports, and creating organizational positions to manage these efforts, such as a chief ...

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    5. Trends You Need to Know of for Instagram Marketing this 2020

      Trends You Need to Know of for Instagram Marketing this 2020

      If you haven't deployed your Instagram marketing strategies yet, you better get on your game right now. This article from Get In My Home's Emily Osmund shares some really interesting tips.

      She's got a lot gems for us in this piece. Here's one of them:

      Online shopping has been on the rise for years now. Right now in the USA, Instagram is beta-testing the ability to shop directly on Instagram without leaving the app. After a customer makes their first purchase from a brand, Instagram saves their payment details, making shopping even more convenient and fast ...

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      Mentions: Home
    6. Sustainability Isn't an Impediment to Profitability

      Sustainability Isn't an Impediment to Profitability

      Came across this really thought-provoking article from Smart Company called No conflict between sustainability and profitability, say Aussie entrepreneurs.

      It's got some really clever points of view that we'd like to echo here. This one, in particular, got to us in a profound way:

      Lily Dempster, founder and chief of The Neighbourhood Effect, noted that some of the most successful businesses of the past decade have been sustainable, almost by accident.

      She pointed to giants such as Uber and Airbnb, which are “collaborative consumption” companies, making better use of existing resources that are going unused.

      For more on ...

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    7. Sustainable Toothpaste Tube Design That Needs to Make it to Mainstream

      Sustainable Toothpaste Tube Design That Needs to Make it to Mainstream

      Thought we'd share this article about an intriguing redesign of the toothpaste tube. It's from the blog pages of Yanko Design.

      It's got a really interesting proposition. Here's a short excerpt:

      Coolpaste not only got a physical makeover that was better for the environment, but the graphic elements of the product were also refreshed to reflect the goal of the project. The paper box was eliminated after an in-depth point-of-sale study without affecting the integrity of the toothpaste. This made the product lighter, reduced waste, and simplified branding also eliminated the chemical inks making Coolpaste a ...

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      Mentions: Design
    8. Shopping Centres and Other Establishments Aim to Be More Inclusive

      Shopping Centres and Other Establishments Aim to Be More Inclusive

      According to Accenture’s All in: Inclusion and Diversity drive shopper habits report, shoppers are not just turning away from retailers that do not share their values, they are turning toward those that do.

      Forty-one per cent of shoppers have said that they have shifted at least 10 per cent of their business away from a retailer that does not reflect how important inclusion and diversity is to them. Diverse shoppers are even more likely to leave.

       

       

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    9. Nobody's Going Out to Shop Anymore. What's a Brick and Mortar Retailer To Do?

      Nobody's Going Out to Shop Anymore. What's a Brick and Mortar Retailer To Do?

      The online marketplace is in full swing and retail stores are failing because of it. What are stores to do? 

      Jenny Cermak, Guenièvre Lasalarié, Abe Levavi, and Joseph Tesvic Open share their views in this fascinating piece on McKinsey & Company. It's called Retail ghost town and they make some interesting perspectives such as this one:

      Over the next 5 years, we expect the need for selling space to decline by more than 10 percent in the mid-case for some categories. Of course, these estimates are sensitive to assumptions, meaning retailers need an eagle eye on how online penetration ...

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    10. From Leading Lady to Leading Entrepreneur

      From Leading Lady to Leading Entrepreneur

      From a leading lady on the silver screen to a leading entrepreneur in the sidelines of an innovative luxury fragrance company, Michell Pfeiffer's journey is uber fascinating.

      This piece from Entrepreneur Online magazine tells us all about it. Here's a short excerpt:

      Pfeiffer was discouraged but not deterred. If there’s one thing Hollywood teaches -- even to legends -- it’s how to deal with rejection. “You never can get too comfortable,” she says. “I don’t care how famous you become, or successful; you think your last job may be your last job. And so you learn to ...

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      Mentions: Locals Home
    11. Retail is Going Back To Bricks and Mortar

      Retail is Going Back To Bricks and Mortar

      Here's a compelling article from the MYOB. It's called Consumers are Turning to Local, Bricks and Mortar Retail This Christmas.

      It's got some perceptive insights on retailHere’s one that’s particularly thought-provoking: 

      As farmers and regional communities continue to do it tough as a result of drought and bushfires, Australians are hoping a change in shopping habits might help.

      That’s because nearly two-thirds (64 percent) of Aussies say campaigns such as the drought relief effort mounted by local business encourages them to shop Australian.

      The same percentage have also said they intend on shopping ...

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      Mentions: Locals
    12. Here's How to Make Your Sales Figures Snowball This Q4

      Here's How to Make Your Sales Figures Snowball This Q4

      Full Time FBA has got our attention with this fascinating piece. It’s called The Q4 Snowball - How to Make this the Best Q4 Ever!

      It's got some really interesting perspectives on Q4 sales figures. Here’s one that really grabbed our attention:

      It’s going to be hard work, but it’s worth it. The faster you can source, and the faster you can send your inventory to Amazon, the faster your Q4 snowball will grow.

      Think about how a snowball gains momentum rolling down a snowy mountain. If there is no more snow on the mountainside to ...

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    13. Overdoing White Interiors

      Overdoing White Interiors

      Sure, the allure of white home interior cannot be denied. It looks clean and in order which would make neat freaks and moms nod in acceptance. However, most of us overdo it.

      In this article from TLC Interiors shares some insights on white interiors. This one's a must-share.

      In this instance, people often throw in some black, brown or charcoal accessories. But still, the space isn’t warm enough. And that’s because there aren’t enough of the in-between tones you see in this post. No beige, no cream, no caramel, no biscuit. And it’s those tones ...

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      Mentions: Home furniture paint
    14. Why Your Facebook Ad Strategy Doesn't Have to Stay Solely On Facebook

      Why Your Facebook Ad Strategy Doesn't Have to Stay Solely On Facebook

      Frustrated with Facebook Ads' constantly changing landscape? So are a bunch of other marketers. This article from the Social Media Examiner helps us with this problem. 

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy: 

      What marketers are starting to realize now is that while Facebook is a great, cost-effective way to get the right message in front of the right person at the right time and bring them into your ecosystem, that ecosystem isn’t just Facebook or email. It’s every social channel you have. People consume content in different ways at different ...

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    15. The Value of Building Professional Networks for Women

      The Value of Building Professional Networks for Women

      Thought we’d share this fascinating article from the Authority Magazine, a Medium-powered online magazine. It’s a feature on finance expert, Stacey Taylor.

      In it, she shares some stimulating ideas for women in the workforce. Here’s one that we thought was genuinely noteworthy:

      Women need to build professional networks, look for opportunities to shine, and come forward with their best ideas. Companies can help by creating formal mentorship programs for under- represented groups and creating flexible work scheduling and maternity programs that help women return to work in a way that supports families.

      To find out more about ...

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      Mentions: Home relationships
    16. Sustainable Fashion 101

      Sustainable Fashion 101

      Found this interesting piece from the Sydney Morning Herald and it really made us think. It’s called Dressing in the Era of Climate Change Requires a Rethink.

      It shares some intriguing points. Here’s one of them:

      The simplest answer to a shopper's dilemma might be a paraphrase of the advice that food writer Michael Pollan offered to those of us perplexed by our mealtime choices: Buy clothes. Not too many. Mostly plant-based.

      It is possible to buy something as simple as a white shirt, that wardrobe staple, whose production has a minimal impact on the environment and ...

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      Mentions: Locals
    17. Commentary: If you had to pick - Facebook's Libra or another country's cryptocurrency?

      Commentary: If you had to pick - Facebook's Libra or another country's cryptocurrency?

      You may not like Facebook's Libra but what if you had to pick a cryptocurrency? Which would you trust? Kenneth Rogoff picks apart the trade-offs.

      NEW YORK CITY: Facebook CEO Mark Zuckerberg was at least half right when he recently told the United States Congress that there is no US monopoly on regulation of next-generation payments technology.

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    18. Conscious Capitalism Works

      Conscious Capitalism Works

      Tony Schwartz wrote this Harvard Business Review article back in 2013 but it's just as relevant today as it was then. It's called Companies that Practice “Conscious Capitalism” Perform 10x Better.

      In it, he shares some really thought-provoking insights. Here's one as an example:

      The Container Store’s CEO Kip Tindell explained why he pays full-time sales employees a minimum of nearly $50,000 a year — approximately double the average for retail stores. Put simply, Tindell believes the best and most motivated employees, which he says the store is consistently able to attract, are three times as ...

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    19. How Influencers are Utilized in Instagram Marketing Campaigns

      How Influencers are Utilized in Instagram Marketing Campaigns

      Natalie Giddings of the Remarkables Group makes some really interesting points in this article for the Startup News. It's called Insta-Buy: The Power of Social Influencers in Australian Retail.

      She shares with us her expertise in marketing here. This one's particularly thought-provoking:

      One question I always get asked is ‘do audiences really want to see influencers talk about products?’ My answer is, absolutely yes, this is actually one of the main reasons people follow influencers.

      People want to see how the products works, fits and feels in a real-life environment, like at the gym, not just on the ...

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      Mentions: relationships
    20. Niche Ideas for Your Affiliate Marketing Efforts

      Niche Ideas for Your Affiliate Marketing Efforts

      Here's a compelling article from Shoe Money, an online business coaching website. It's called Affiliate Marketing Help: 15 Niche Ideas to Get You Started.

      In it, Ben Mattice shares some interesting observations. Here’s one that’s particularly thought-provoking:

      GenZ is the most entrepreneurial generation to date. They know what influencers were before they hit puberty. And now they’re going to make more money than the previous three generations.

      But who is going to show them the way? Well, you are, of course!

      Unless society collapses entirely, this niche will only continue in its profitability. Here are ...

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      Mentions: Health
    21. Rethinking Your Packaging

      Rethinking Your Packaging

      Cause Artist has got a really interesting article here. It's called How Brands Can Have a Positive Impact With Packaging.

      In it, Maxine Ducker makes some really poignant arguments about re-thinking your product packaging. This one was particularly thought-provoking:

      Some other small brands have started to become truly original with their packaging, making their customers feel that they are seen and valued. So what if you create a unique piece of art with your packaging that your customer will worship? What kind of message are you sending along with your orders? How are you spreading the values that you ...

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    22. About Time We Made Coffee More Sustainable

      About Time We Made Coffee More Sustainable

      Came across this noteworthy piece from Exec Review. It's called Better Latte Than Never … Compostable Coffee Pods Go on Sale.

      It offers us some interesting insights into the world's favourite hot beverage. Here's one thing that we thought was an absolute must-share:

      Aluminium and plastic coffee capsules are difficult to recycle so most of them end up in the bin, and that’s why up to 75% are currently being sent to landfill every minute. Most people don’t understand the irreversible damage these coffee capsules are inflicting on the planet.

      Give the rest of this remarkable ...

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      Mentions: Locals
    23. Why You Shouldn't Fake Your Commitment to Sustainability

      Why You Shouldn't Fake Your Commitment to Sustainability

      Here's a compelling article from the National Retail Association. It's called How Sustainability in Fashion Went From the Margins to the Mainstream.

      In it, Adrianne Pasquarelli shares some interesting observations. Here’s one that’s particularly thought-provoking:

      Brands need to be careful they’re not just paying lip service to a trend that consumers are well- equipped to track. Good on You, a mobile app that debuted four years ago after a crowdsourcing campaign, helps consumers figure out how sustainable brands actually are by incorporating each brand’s supply chains and certifications such as Fair Trade, organic and ...

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    24. Picking the Right Remote Workers for Your Ecommerce Startup

      Picking the Right Remote Workers for Your Ecommerce Startup

      This article from Volusion's Jared Hecht caught our eye. It's called How to Hire a Remote Team for your Ecommerce Business.

      In it, he shares some valuable nuggets of wisdom. Here's one that we thought was really important:

      By far the biggest challenge when managing remote workers is ensuring you can communicate with them effectively. Your remote employees must have excellent verbal and written communication skills so they can impart their needs, wants, and updates across any platform or medium.

      Check out the rest of this article from the website linked below…

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    1-24 of 129 1 2 3 4 5 6 »
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