1. Articles from volusion.com

  2. 1-26 of 26
    1. Improving Bottom-line Growth for Your eCommerce Business

      Improving Bottom-line Growth for Your eCommerce Business

      Thought we'd share this interesting piece from Volution. It's called A Guide to Bottom-Line Growth for eCommerce Businesses.

      It lists some interesting points. Here's a fascinating list of suggestions:

      1. Know your costs.
      2. Analyze metrics that show ROI
      3. Cut waste.
      4. Optimize inventory.
      5. Continually re-evaluate your contracts.
      6. Reduce return rates.
      7. Focus on targeting the right customers.
      8. Look for growth opportunities.

      For a more in-depth look into these items, give the rest of the article a read at the link below...

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    2. Direct Marketing Techniques You Can Use Right Now for Your Brand

      Direct Marketing Techniques You Can Use Right Now for Your Brand

      Thought we’d share this fascinating article from the Volusion. It’s titled 7 Examples of Direct Marketing for Ecommerce.

      It offers some thought-provoking perspectives. Here’s one that we thought was interesting:

      In a world dominated by chatbots, emails and text messages, it’s easy to forget about the power of face-to-face selling. In-person selling, however, sets you apart from your competitors and helps you establish a well-known, likable brand.

       To find out more, take a look at the rest of this write-up.

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    3. How to Grow Your Ecommerce Customer Base

      How to Grow Your Ecommerce Customer Base

      Stumbled upon this article from Volusion. It's called 7 Proven Ways to Build Your Ecommerce Customer Base.

      It shares some excellent tips. Here's one that grabbed our attention:

      Creating personas can be extremely helpful when getting to know your audience. Personas are figurative representations of the business’ target market. By creating 2-4 separate personas, businesses are able to internalize the way potential customers perceive the brand and how the brand can solve problems.

      For more of these suggestions, check out the rest of the article at the link down below...

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    4. Estimating Costs for Your Ecommerce Business

      Estimating Costs for Your Ecommerce Business

      Came across this article from Volusion and thought immediately that we would share it. It's called How to Estimate Your First-Year Ecommerce Costs.

      It has a lot of interesting advice. Here's one of them:

      To give yourself enough of a cushion, assume your actual costs will be higher than the number you have down now. If you don’t end up needing that full buffer, then you’ll end up with extra money to put back into your business at the end of the year. If you do, you’ll be glad it’s there for you.

      For ...

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      Mentions: Home furniture
    5. Do Etsy Sellers Need Business Licenses?

      Do Etsy Sellers Need Business Licenses?

      Have you read this excellent piece from Volusion? It's called Do I Need a Business License to Sell on Etsy? We thought it would be good if you guys had the chance to read it.

      It shares some valuable insights on a question that you might already be asking. Here's an interesting excerpt:

      While many large sellers continue to sell on Etsy without the appropriate business or tax licenses, they're risking being caught by the IRS. As long as you're not operating your Etsy store as a legitimate business and aren't making profits, you don ...

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      Mentions: Locals
    6. Pricing Tips Will Help You Sell More Products

      Pricing Tips Will Help You Sell More Products

      We ran across this article and immediately thought that we would share it here. It's called Ecommerce Insights: 4 Tips to Price Your Products to Compete Online by Liz Downs.

      In it, she shares some awesome insights on pricing. Here's an excerpt of one that was particularly interesting: 

      Most consumers are willing to pay more for a product if it aligns with their worldview or concept of self. There are reasons that terms such as Made in the USA and Certified Organic abound in the retail world.

      For more from Liz Downs, you can dive into the rest ...

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    7. Utilizing Google Analytics Is Paramount to Achieving Success in Your Business

      Utilizing Google Analytics Is Paramount to Achieving Success in Your Business

      Have you read this compelling article from Volusion called How to Set Google Analytics Tracking - And Why It's Important?

      It's filled with great how-to videos and insights by SEO Specialist Adrianne Beutnagel. Here's one that's really interesting:

      Google Analytics is one of the best ways to keep tabs on your store's growth. With a dashboard that provides access to site traffic, visitor sources, user demographics and much more, it's an incredibly efficient — and free — way to track growth and make sure you're taking marketing efforts in the right direction.

      For more of ...

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    8. Social Media Tips For Your Online Presence

      Social Media Tips For Your Online Presence

      Have you read this interesting article from Volusion called Getting Started with Social Media for Your Online Store?

      In it, Andrea Kinnison shares with us some helpful tips. Here is one of them:

      Make sure that your branding, products, and company info are consistent across all platforms. Before you start publishing, run through your profiles and ensure that all the elements of your business are presented in a consistent way.

      For more tips, just read the full text.

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    9. Effective Promotions Campaign for the Incoming Holidays

      Effective Promotions Campaign for the Incoming Holidays

      The holiday season is always a great time to push yourself into hitting your yearly targets. It's the biggest shopping season of the year and naturally, you'd want to make the most out of it. Promotions are a great way to do this but some holiday marketing campaigns are just not well thought of.

      In this article, Volusion helps you craft a more focused promotions campaign to effectively hit your sales goals.

      "Promotions are one of the best ways to create excitement around your brand and build relationships with your customers," reads this Volusion post. Those are exactly ...

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      Mentions: relationships
    10. Digital Nomadism 101

      Digital Nomadism 101

      In the information age, the ability to travel to beautiful far-flung places while earning a decent living has become so attractive that it has spawned an entirely new lifestyle - Digital Nomadism.

      "Positions with remote work possibilities are becoming the new normal in just about every industry across the board," writes Amy Haley in this Volusion article. She discusses why starting your own e-commerce store is the one the best ways to begin your career as a digital nomad.

      She shares with us a bunch of wonderful tools that specialize in helping you make the most of the digital nomad lifestyle ...

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      Mentions: Home
    11. Volusion Software is All You Need for Your E-commerce Needs

      Volusion Software is All You Need for Your E-commerce Needs

      E-commerce is currently where the money is at. To get your fair share of it, Volusion essentially promises to become the best friend and closest ally of e-commerce business owners.

      Whether you're selling handcrafted products or just a dropshipper, Volusion has you covered. It's a combination of a dropship and fulfillment service that handles almost everything logistics-related for you.

      They organize and updates stocks, automate fulfillment requirements, and take care of partial requirements if needed. All you need to do is sign up for their service, download the app, and you're ready to become an e-commerce star ...

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    12. The Case For Starting Your Own Dropshipping Company In The Midst Amazon's Fulfillment Program

      The Case For Starting Your Own Dropshipping Company In The Midst Amazon's Fulfillment Program

      There's almost nothing more soothing to online shoppers than seeing that FBA or Fulfilled by Amazon logo on the product description. It just declares reliability, excellent customer service, and brand recognition. The company's Fulfillment Program lets you piggyback on all of these benefits.

      However, there may be certain risks that you're not aware of. Sure, Amazon's Fulfillment Program seems like a safe and potentially lucrative bet but, when compared in-depth with traditional e-commerce dropshipping, its viability as a potential partner for growth starts to dwindle.

      In this analytic article, Meg Nanson of Tamebay puts a microscope ...

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    13. 5 Ways To Improve Your Day-To-Day Operations Now

      5 Ways To Improve Your Day-To-Day Operations Now

      Even if you sell fantastic products aimed at the perfect market, have a beautiful and user-friendly website, and assemble a dedicated team, you still run the risk of failure if your day-to-day operations are hampered by outdated tools, methods and mindsets.

      Ecommerce teams need to eliminate points of friction and find ways to ramp up productivity in order to succeed in the volatile world of online shopping. Here are five ways businesses can improve their operations right away.

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    14. How and Why to Create Buyer Personas for Your Ecommerce Business

      How and Why to Create Buyer Personas for Your Ecommerce Business

      Think back to English class if you can. Were you ever asked to create a fictional character and assign them every vivid detail you possibly could, imagining everything from their childhood to their favorite song? Or maybe you’ve dabbled in acting and were asked to do the same for the character you were portraying. You might even be a fan of video games that allow you to create an avatar and move through the game as that person.

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    15. How to Drive Organic Sales from 3 Types of Comparison Shoppers

      How to Drive Organic Sales from 3 Types of Comparison Shoppers

      Shoppers today want to know absolutely everything about a product before they buy it. As frustrating as it can be for online retailers, today’s research-savvy shoppers like to compare prices and brands. In the past, comparison shopping drove consumers to big box retailers. According to data recently released by Google, however, SMB ecommerce merchants can now use comparison shopping to their own advantage.

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    16. How to Use Your Store to Make the Most of Amazon Prime Day

      How to Use Your Store to Make the Most of Amazon Prime Day

      Prime Day: It has all of the allure and excitement of Black Friday but gives buyers the thrill of the deal from the comfort of their couch. Amazon Prime Day got off to a rough start when it first began, but like most things Amazon touches, it has become a well-oiled machine, with $2.41 billion dollars in sales in one single day in 2017.

      Even if you don't sell on Amazon, you can still take advantage of Prime Day.

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      Mentions: Locals
    17. Does Your Ecommerce Store Need A Shopping App?

      Does Your Ecommerce Store Need A Shopping App?

      We were struck recently by an article pointing out that mobile sales now represent the majority of total ecommerce sales for retailers with successful shopping apps. Since this data confirms a tipping point in shopping behavior (as of Q4 2017), it’s pretty huge! However, the “...with successful shopping apps” part throws a wrench in our ability to universalize any takeaways for a typical ecommerce merchant. Let’s zoom in on that part and break down what it means for your ecommerce store.

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    18. The Business Break: Preparing Your Store for a Volusion Vacation

      The Business Break: Preparing Your Store for a Volusion Vacation

      It can be easy to get swept up in the excitement of a vacation. Whether you’re traveling halfway around the world or just halfway across your living room to the couch, that feeling of impending relaxation and no responsibilities can turn even the most focused into a day dreamer. Although you’ll be enjoying your time off, your website still needs to go to work!

      Read Full Article
    19. 8 Mistakes to Avoid After Someone Has Purchased on Your Site

      8 Mistakes to Avoid After Someone Has Purchased on Your Site

      You landed a sale! That’s the main goal of your ecommerce website and you got it done. But while it may seem like all your marketing and the design of your website are all about achieving this specific goal, you’re not done.

      ## 5. Making returns too difficult (or expensive).
      Read Full Article
    20. From Light Bulb to Lamp: How to Launch A New Product Online

      From Light Bulb to Lamp: How to Launch A New Product Online

      Okay, it’s happened. A little light bulb flashed on in your brain and you’ve discovered a “bright idea”! You want to create and sell a new product. Congrats! Most of us wish we could be so lucky. But getting started is an entirely other endeavor. So, where do you start? How do you take that little light bulb and turn it into something useful like a lamp?

      Read Full Article
    21. Debunking the Myths About Millennial and Gen Z Shopping Trends

      Debunking the Myths About Millennial and Gen Z Shopping Trends

      In order to get the most out of your demographic and audience targeting — and if this blog can do one thing and one thing only — I’d like you to erase the idea that Millennials and Gen Z shoppers are a bracket that you can lump customers into. Generational tagging and segmenting 52% of the US population into two separate, meaningless buckets may be holding your store back from taking the next step forward when it comes audience engagement.

      Read Full Article
    22. Want To Ensure Your Customers Are Happy? Follow These Tips To Keeping Your Shipping Costs Low

      Want To Ensure Your Customers Are Happy? Follow These Tips To Keeping Your Shipping Costs Low

      One of the most common reasons for the dreaded online shopping cart abandonment? 

      Shipping costs. 

      Of course, nobody likes it when they’ve set their shopping budget and done a careful job of sticking to it - even saying no to the easy sale items - only to be hit with an unwelcome surprise during the last stage of the checkout process!

      I know I've abandoned more than one cart before, simply out of sheer principal from when I encounter what feels like unfair shipping prices.

      Whether or not these shipping prices are actually unfair, it can’t be denied that ...

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    23. 5 Reasons to Set Up Your Online Store Now to Prepare for the Holidays

      5 Reasons to Set Up Your Online Store Now to Prepare for the Holidays

      If you’ve been on the fence about starting your online store, that’s completely understandable. It’s a lot of work, and it’s natural to want to feel like your ducks are in a row before embarking on any big endeavor. That said, no pressure, but let me pressure you a whole lot because now is the time to move! We’re less than six months away from the holiday season, which may not mean a lot for regular people, but for entrepreneurs it usually means holiday preparations are already underway.

      Read Full Article
    24. All About Google Chrome and Secure Pages (And What They Mean for You)

      All About Google Chrome and Secure Pages (And What They Mean for You)

      Over the past several years, Google Chrome has been working towards a more secure web by making it easier to see which websites we visit encrypt the data that they send us, and we send them. The entire internet doesn’t exactly turn on a dime though, so they’ve been rolling out things in phases: Starting in January of 2017, Google Chrome displayed a “Not Secure” message in the URL bar on any pages on which Credit Card information or username and Password inputs, unless that page had an SSL (Secure Socket Layer). Starting in July of 2018, Google ...

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    1-26 of 26
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