There are some thought-provoking ideas to be gleaned from this article. It's called What Does “Think Outside of the Box” Mean?
In it, Mike Sturm shares some interesting thoughts. This one's particularly interesting:
If you aim at the same target everyone else is aiming at, your shots will end up where everyone else’s do. If you till the same soil that everyone else tills, plant the same seeds they plant, and use the same water, you’ll get the same garden.
My point is that the minute you introduce a goal in your thinking, you’re introducing ...