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    1. Which Marketing Model is Best for This Quarantine Season?

      Which Marketing Model is Best for This Quarantine Season?

      We thought this one would make for an interesting read while we're all on lockdown. It's called Pick a Marketing Model That Lets You Pay for Results, Not Potential.

      There are some really meaty insights here. This one, for example, was particularly thought-provoking:

      In a precarious marketplace, businesses need to stabilize their immediate future by investing in channels that they know will drive profit. Affiliate marketing is the model for this moment: It’s built on transparent and trusting relationships, where brands and partners set clear expectations and companies only have to pay for the outcomes they get ...

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      Mentions: relationships
    2. Guiding Principles to Fuel Your Sales Strategy

      Guiding Principles to Fuel Your Sales Strategy

      Here's an interesting article from Entrepreneur. It's called 5 Ways to Get Your Sales Strategy Back on Track.

      There are some gems in it that we thought were really fascinating. Here's one as an example:

      Any good conversation involves people connecting, building a mutual understanding, forming some level of trust. Think back to a conversation in your personal life where you and another person felt comfortable and understood: Connecting in the context of sales works the same way. The salesperson and the prospective customer are comfortable, freely share information and reach a mutual understanding. This type of ...

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      Mentions: relationships
    3. Copywriting Expert on the Basics of Content Marketing

      Copywriting Expert on the Basics of Content Marketing

      This piece from the Entrepreneur Asia Pacific is really interesting. It's called The 5 Cs of Content Marketing Copy.

      In it, Robert Bly shares some really thought-provoking ideas. Here's one of them:

      The late copywriter Herschell Gordon Lewis noted that we live in an age of skepticism. Simply put, prospects are disinclined to believe what you say precisely because you’re trying to sell them something.

      Fortunately, there are a number of useful tools at your disposal for building credibility and overcoming the reader’s skepticism. Your prospects are wary of salespeople but are more inclined to trust ...

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      Mentions: Home
    4. Generating More Leads from Your Existing Customers

      Generating More Leads from Your Existing Customers

      Came across this piece and thought it was really intriguing. It's called How to Find New Customers for an Old Product.

      There are some thought-provoking insights here that we thought we would share. Here's one of them:

      To engage your current audience —­ especially if you have a direct line of communication like email — you could encourage them to tell your story for you. A referral campaign, for example, can turn them into even stronger advocates and amplify your message. 

       To learn more, take a look at the rest of the article...

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    5. The Importance of Choosing and Giving the Right Kind of Mentorship

      The Importance of Choosing and Giving the Right Kind of Mentorship

      Came across this fascinating piece from the Entrepreneur and thought that we should share it. It's called The 3,000-Year-Old Lesson in Executive Mentorship.

      It's a really insightful article. Here's one point that was thought-provoking:

      Like Odysseus, executives are fighting a war. But the battle to integrate digital growth within their companies will require a strong guide to win. If you’re one of the many executives going to battle, seek out a coaching program that embodies the ideals of Mentor — one where you are paired with someone dedicated to your growth as a leader who will ...

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    6. How Your Content Marketing is Boosting Your Lead Generation

      How Your Content Marketing is Boosting Your Lead Generation

      There are a ton of great ideas in this article called 9 Ways Your Content Marketing Can Generate Leads and Close Sales. We're sharing it with you because we thought you ought to be informed too.

      In it, copywriter and marketing consultant, Robert Bly, shares some really thought-provoking insights. This is one of them: 

      Content marketing can edu­cate prospects on what features, functions, and capabilities they should look for when buying a particular type of product or service. If you’ve presented your criteria in a white paper or other medium that looks like useful information and not ...

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    7. The Importance of Cultivating Positive Relationships With the People Around Us and Our Business

      The Importance of Cultivating Positive Relationships With the People Around Us and Our Business

      The tradie business owner lifestyle can be a lonely road to travel. But, does it really have to be that way?

      This article presents an interesting case as to why we, as tradies and business owners, should cultivate a positive relationship with the people we work with and those that we interact with outside of the job site.

      Here's a short excerpt that we just couldn't help but share: 

      As entrepreneurs, it’s easy to glorify the 24/7 hustle. And even easier to forget why we do anything to begin with. Yes, we want to build a ...

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      Mentions: relationships
    8. Reading Books Can Help You Innovate

      Reading Books Can Help You Innovate

      Here's a really interesting piece from Entrepreneur. It's called How Reading Books Helps Your Brain Recharge.

      There's some really thought provoking points there. Here's one of them:

      As any entrepreneur will tell you, problem-solving is critical for launching or running a business. But so is giving our busy brains a rest, and books help with that too. According to neuroscientist Daniel Levitin, focused reading uses about 42 calories per hour, whereas absorbing new information (e.g., scanning Twitter or the news headlines) burns around 65 calories per hour.

      Read the rest of the article to learn ...

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    9. Better Sleep With Just Four Diet Hacks

      Better Sleep With Just Four Diet Hacks

      Can't get any sleep? Maybe you're not eating right. Luckily, this article from Entrepreneur has some suggestions on dietary habits that can help us hit the hay easier.

      In it, SchnappCorner PR CEO, Cheryll Schnapp Conner shares some of her favourites. This one's particularly interesting:

      If you’re dehydrated, you’re more likely to have a dry, itchy throat that irritates you at night, and even the glass of water at your bedside might not be enough to provide relief. Several extra glasses of water earlier in the day, however, could help. Dehydration can also lead to ...

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    10. Kobe Bryant Was The Perfect Intrapreneur

      Kobe Bryant Was The Perfect Intrapreneur

      This article from Entrepreneur makes some really interesting points. It's called 5 Things We Can Learn from Kobe Bryant's Legacy.

      Here's a short excerpt:

      We all know about Kobe’s 5 Championship rings, 18 All-Star appearances, and multiple scoring titles. But did you know that Kobe’s 20-year career with the Lakers is an unmatched NBA record? No other player has played longer for one team without interruptions.

      Why did he stay that long with one team? Because he believed deeply in team loyalty. Kobe respected his LA fans tremendously and saw the Lakers franchise as his ...

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      Mentions: Football Home
    11. Problem-Solving Mentality That Will Come In Handy for Intrapreneurs

      Problem-Solving Mentality That Will Come In Handy for Intrapreneurs

      We find this video Brian Tracy so powerfully thought-provoking. It's called The Personality Traits That Define a Successful Problem-Solver.

      He shares some insights worth exploring here. This one, we thought, was a particularly fascinating one:

      You can change your attitude from negative to positive and constructive in a single moment by simply switching your thoughts off of the problem and on to the solution. Instead of asking about who did what and who is to blame, you should instead ask the questions: What do we do now? 

      There's a lot more takeaways from this video and we'd ...

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    12. Getting Your Business Ready to Scale

      Getting Your Business Ready to Scale

      Before you can scale your business, your business must be ready for the incoming changes. This article titled 6 Ways to Design Your Company to Scale from Entrepreneur shares just that.

      This particular idea is one of the more thought-provoking ones on the list:

      There are myriad reasons to hire global talent to help scale your business. Cost efficiency is one, but additionally, it’s easier than ever to hire developer teams to implement replicable systems as you scale. 

      Also, diversity on your team isn’t just an asset; it’s a must. Diversity makes your team stronger and more ...

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      Mentions: Design
    13. Tips to Manage Your Time More Efficiently

      Tips to Manage Your Time More Efficiently

      Here's a really thought-provoking piece from the Entrepreneur. It's titled 24 Time Management Strategies to Be More Efficient

      There are some really interesting suggestions here. This one's particularly fascinating:

      Parkinson’s Law states that "work expands to fill the time available for its completion.” That means if there isn’t a deadline for a specific task, you’ll use up as much time as you want. If there is a time restraint, however, you’ll be more motivated to beat the clock.

      Setting time limits can also encourage you to get into a flow state of mind ...

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    14. Tips for First Time or Prospective Investors

      Tips for First Time or Prospective Investors

      There are very little barriers to entry in the investing business this article from Entrepreneur tells us. But it is, admittedly, a little intimidating to start.

      Luckily, Imran Tariq, the author of the article and founder of Webmetrix Group, has some fascinating insights for us. Here's a truly thought-provoking one:

      You are never too young and it’s never too early to start investing. In fact, the sooner you learn how to make your money work for you, the better. What all investors will tell you is to use time as your best asset, because a dollar today is ...

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    15. The Role of Growth Mindset in Sustaining Success

      The Role of Growth Mindset in Sustaining Success

      You may be the best at what you do already but being the best doesn't mean you're going to be that way until the end of time. It's a coveted position and someone else is definitely gunning for it as you rest on your laurels.

      In some cases, success can be the resistance you've been trying to break.

      This interesting article from Entrepreneur makes some really interesting points in this direction. Here's one way that we can keep levelling up:

      The compounding action of shared thinking with successful people moves your knowledge forward faster and ...

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      Mentions: relationships
    16. Manage Business Scheduling With This Seamless App

      Manage Business Scheduling With This Seamless App

      Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

      For small businesses, scheduling appointments can be one of the most important aspects of growth. Unfortunately, managing schedules can also be an extremely tedious, complicated task.

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    17. Women Entrepreneurs From Shark Tank Share Their Knowledge From the Show

      Women Entrepreneurs From Shark Tank Share Their Knowledge From the Show

      Shark Tank has become a beacon of hope for people dreaming of getting into entrepreneurship. This piece by Yitzi Weiner shares some of the most prominent female alumni's learnings from the show.

      This one from Tiffany Krumins is particularly interesting:

      Overnight growth is not always a good thing. Without a team and set processes, this type of growth can be extremely difficult to manage. Cashflow can also be hard to manage if you aren’t prepared. I’ve known many brands that grew at a steady pace and are still very strong. They took much longer to become “successful ...

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    18. An Environment of Gratitude Helps Buy-In

      An Environment of Gratitude Helps Buy-In

      Having innovative new ideas might be nice but having more people buy-in to it so much more important. In this piece from Gideon Kimbrell, we get to learn about how an atmosphere of gratitude can do just that.

      Here's a short excerpt:

      Leaders who adopt a mindset of gratitude might be taken aback by the results. We’ve seen quite a few benefits from consciously and proactively prioritizing appreciation for our people. For one, there’s less stress in the office when people feel valued. By fostering an environment of connectivity and belonging, people are less on edge -- even ...

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    19. Get Success in Your Online Side Hustle By Achieving These 4 Essentials

      Get Success in Your Online Side Hustle By Achieving These 4 Essentials

      Are you thinking of working on an online side hustle? Take a look at this blog post from Entrepreneur before going all in.

      It's got a lot of fascinating perspectives. This one's the most thought-provoking:

      Just like any successful business, if you plan on making any money with your side hustle, then it will need to address consumer needs and wants. The more common the need, the more income you’ll be able to earn.

      Give the rest of this article a read to learn more...

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    20. Money Saving Tips That You May Have Missed

      Money Saving Tips That You May Have Missed

      Here are some noteworthy suggestions from the Entrepreneur that we thought we should share here. They come in the form of an article called 9 Ways to Save Money This Year.

      It shares some fascinating perspectives. This one, we thought, was one of the more intriguing out of all of them:

      Don’t just spring a money conversation on your partner. Instead, let them know a few days in advance that you’d like to sit down and discuss finances. Then, when the day comes, ask them about their financial story -- give context to their current situation. Asking about how ...

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    21. From Leading Lady to Leading Entrepreneur

      From Leading Lady to Leading Entrepreneur

      From a leading lady on the silver screen to a leading entrepreneur in the sidelines of an innovative luxury fragrance company, Michell Pfeiffer's journey is uber fascinating.

      This piece from Entrepreneur Online magazine tells us all about it. Here's a short excerpt:

      Pfeiffer was discouraged but not deterred. If there’s one thing Hollywood teaches -- even to legends -- it’s how to deal with rejection. “You never can get too comfortable,” she says. “I don’t care how famous you become, or successful; you think your last job may be your last job. And so you learn to ...

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      Mentions: Locals Home
    22. Customer-Retention Strats to Help You This Year

      Customer-Retention Strats to Help You This Year

       Here are some fascinating ways to retain your customers from the Entrepreneur. It's a post called 5 Strategies to Keep Your Customers Long-Term in 2020.

      It's got some really interesting suggestions. Here's one of them:

      Your goal is to create customer relationships that deliver greater lifetime value. When current customers return throughout the year, you can ensure a higher sustained level of revenue by keeping them hooked. Additionally, you'll be able to focus on adding new customers that are seeking similar shopping experiences.

       To learn how to do this, give the rest of the article a ...

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      Mentions: relationships
    23. Sustainability Isn't Just a Buzzword

      Sustainability Isn't Just a Buzzword

      Entrepreneur published this to their site and we really thought it would make a fascinating read. It's called How to Make Sustainability More Than a Buzzword. 

      In it, the co-founder of Hosst, Peter Daisyme shares some perceptive insightsHere’s one that’s particularly thought-provoking: 

      Sustainability is driving tremendous business value, but whatever you do, don’t try to fake it. Customers are adept at spotting inauthenticity, and a misleading effort to market your company as sustainable will do more harm than good. To truly put this principle into practice, start reducing your impact.

      Have a look at the ...

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    24. The Importance of Adapting with The Times in Business

      The Importance of Adapting with The Times in Business

      Here's a compelling article from the Entrepreneur. It's called Why You Need to Learn to Adapt.

      In it, Timothy Sykes shares some interesting observations. Here’s one that’s particularly thought-provoking:

      Years ago, you might have sought out newspaper or magazine advertisements, or maybe a TV commercial. But as technology has evolved, many marketing methods have, too. These days, a better solution for a small business might be to invest in an SEO firm to optimize its website and develop a targeted social media plan.Z 

      Have a look at the complete article for more of Timothy Sykes ...

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