1. Articles from business2community.com

  2. 1-16 of 16
    1. Instagram Marketing Best Practices

      Instagram Marketing Best Practices

      Business 2 Community serves up some wise words here and thought that we shouldn't just keep it to ourselves. It's a great article that has a ton of excellent information on Instagram and Facebook marketing best practices.

      There are plenty of insights. Here's one that really grabbed my attention:

      With carousel ads, users can swipe through a series of images or videos. They have a call-to-action button to connect these users directly to your website. According to Stelzner, these ads allow up to three 15-second videos to appear as an interrupted series of stories that play back-to-back ...

      Read Full Article
    2. Why Your Social Media Lead Generation Isn't Working

      Why Your Social Media Lead Generation Isn't Working

       Has the full potential of social media marketing for lead generation purposes been reached? In this article, we dive deep into this argument. It's called How Effective is Social Media for Lead Generation? 

      Larisa Bedgood of V12 Data shares some eye-opening infographics on this hot topic. Here are some of her observations:

      Overall, it seems social media is not delivering to its potential for some brands. The problem does not necessarily point to a lack of strategy. The majority (64%) of brands surveyed stated they have a specific plan in place for generating leads from social platforms. However, many ...

      Read Full Article
    3. Mistakes That You May Already Be Committing on Your Website That Are Costing You Leads

      Mistakes That You May Already Be Committing on Your Website That Are Costing You Leads

      Is your website not performing as well as you hoped? You might be committing one or a few these mistakes pointed out in this article from Business 2 Community's Priya Florence Shah.

      In it, she divulges some of the common mistakes that websites often commit when it comes to marketing and lead conversion. Here's the list:

      1. Not understanding what your customers want.
      2. Thinking that marketing is a one-time activity.
      3. Not creating content that converts.
      4. Not offering a lead magnet to website visitors
      5. Not having a sales funnel in place
      6. Not casting a wide enough net.
      7. Not being willing ...
      Read Full Article
    4. How to Effectively Qualify Your Leads

      How to Effectively Qualify Your Leads

      Zen Desk's Leah Kidd has some really interesting ideas to share in this article. It's called The Ultimate Lead Qualification Checklist in Just 5 Questions and we think they're at least worth the try.

      In it, she shares:

      Anyone who’s worked in lead generation will tell you it’s hit or miss. Sometimes, even inbound leads aren’t sincerely interested in buying your product.

      That’s because not every lead who downloads a resource on your website or views the pricing page is there to buy your product. Maybe all they want is your ebook, or ...

      Read Full Article
    5. Creating Irresistible Content

      Creating Irresistible Content

      Here's a thought provoking piece from Business 2 Community that we thought we ought to share. It's called How to Improve Your Content Creation: 15 Helpful Writing Tips.

      There's some really interesting nuggets of wisdom here. This one, in particular, is something we can echo:

      How do you want your target audience to respond to your content? Tell them! Ask them to contact you for more information, offer them an exclusive coupon if they sign up for your newsletter or encourage them to tag your brand on social media so you can engage with them there.

      The ...

      Read Full Article
    6. The Road from Freelancing To Owning a Business

      The Road from Freelancing To Owning a Business

      Here are some really thought-provoking advice from Business 2 Community. It's an article called How to Scale from Freelancer to Business Owner.

      There are some really poignant points to be made here. Here's one that we thought we ought to echo:

      Creating systems in your business to ensure that everything runs smoothly even when you’re not directly involved. Lay out what needs to be done, how often, and specify who is responsible. Don’t be a control hog either. If you know how to do something very well, teach your team members so they can possibly take ...

      Read Full Article
    7. Time to Reassess Your 2019 Strategies and Realign It With Your 2020 Goals

      Time to Reassess Your 2019 Strategies and Realign It With Your 2020 Goals

      Some content marketing tactics that have become irrelevant over the course of last year. However, there are some whose impact remain the same and may have even gained more. This article from Business 2 Community has some interesting ones that we thought we would share here.

      In it, Sarah Bedford shares:

      Reusing isn’t just a recycling tactic. When you create content that thrives on your website, repurpose that post across your other platforms–like social media and YouTube. By giving that content a new form, a new life, your audience is getting the information in a variety of formats ...

      Read Full Article
    8. Get Your Website Optimized to Generate Leads Like a Boss

      Get Your Website Optimized to Generate Leads Like a Boss

      This piece called How to Turn Your Website into a Lead-Generating Powerhouse has some powerful suggestions that we just couldn't pass up. It's by Justin Herring.

      In it, he shares a lot of great points. This one's probably the most eye-opening:

      A lot of small business websites have only one call to action. It’s usually on the home page, but a lot of times it’s hidden deep in the website’s structure. It may be out of sight at the bottom of the page, overly complicated, or unclear. If that’s the case with your ...

      Read Full Article
      Mentions: Home
    9. Why Content Marketing Is Important for Startups

      Why Content Marketing Is Important for Startups

      Stumbled upon this fascinating piece from Business 2 Community. It's called Why Content Marketing is the Best Bet for Your Startup.

      It shares some really interesting perspectives. Here's one of them:

      Content marketing is as much about listing as it is broadcasting. Through social media, for example, you can generate real dialogue with your audience, then use their comments and feedback to fine-tune your marketing message as well as your product offering.

      There are more interesting ideas here so do give the full article a read at the link below...

      Read Full Article
    10. How to Rid Your Finances of Stress for the This New Year

      How to Rid Your Finances of Stress for the This New Year

      Financial stress can take its toll on you. This is why it's important to try to eliminate it as much as possible.

      This Business 2 Community post shares some interesting ways on how to do this. Here's one that totally makes sense to us:

      You end up playing the game of “keeping up with the Joneses” and stressing yourself out more thinking you are behind what your peers have.

      Remember, social media doesn’t show the whole picture and many of those images and captions hold half truths.

      Additionally, unfollow brands that may trick you into buying something ...

      Read Full Article
    11. Content Marketing Automation Efforts and How It Can Greatly Benefit Your Campaigns

      Content Marketing Automation Efforts and How It Can Greatly Benefit Your Campaigns

       Automating your content marketing tasks can help your campaign become more consistent. Here's an article from the Business 2 Community website that talks all about the most current AI efforts in this field.

      Here's a short but exciting excerpt:

      Today, AI powers content curation and makes it possible to identify trends in content. You can use a content research platform to find content ideas and suggest content formats. Using automation for idea generation will make it easier to create blog post titles. It will also help you relevant content that people are looking for.

       Take a gander with ...

      Read Full Article
    12. What to Look Out for in Your Content Marketing Agency

      What to Look Out for in Your Content Marketing Agency

      Thought we’d share this fascinating article from the Business 2 Community. It’s called 12 Things to Look for in a Great Content Marketing Agency.

      It shares some really fascinating points. This one is particularly noteworthy:

      The right agency always wants to learn more but is happy and confident to teach a thing or two. It’s a sign of wisdom. It’s also free, helpful advice. Look to see if your agency has a blog or a regular contributorship somewhere. You want to hear things like “we’ve observed these infographic trends lately” and “the industry’s been ...

      Read Full Article
    13. Making Sense of Facebook Ads

      Making Sense of Facebook Ads

      Facebook marketing has immense potential. Here's an article from Business 2 Community that shares with us more than a decade's worth of insights on just how powerful of a marketing tool it can be. It's called What 12 Years of Facebook Ads Can Teach Us About Performance Marketing.

      In it, Kat Pichardo shares some thoughtful perspectives. Here's one of them that we're pretty sure you'd appreciate:

      The algorithm could tell which ads people skipped immediately and which ones made people curious to know more. Performance marketers who were tinkering with the system could also ...

      Read Full Article
    14. How to Get that Precious Customer Review

      How to Get that Precious Customer Review

      Came across this fascinating piece from Business 2 Community's Justin Herring and it really piqued our interest. The article is called 3 Opportunities to Improve Your Company’s Customer Review Profile.

      It shares some intriguing points. Here’s one of them:

      And since you’re already taking the time to publish helpful content for your content marketing campaigns, then you just need to make some minor adjustments in how you write your content so the engagements you’ll get out of your blog posts aren’t just comments, but actual reviews.

      If you want more, give the full article ...

      Read Full Article
    15. Growth Hacks That You Might Be Missing Out On

      Growth Hacks That You Might Be Missing Out On

      I stumbled upon this interesting piece from Business 2 Community and thought that it would make a great reading recommendation. The title is Growthhacking: 5 Ways to Boost Your Lead Generation and I think it's worth the share.

      It hones in on a couple of things that marketers tend to forget - that engaging customers don't only lead to better retention, it's also a great way to generate leads. Here's a short excerpt from the article that echoes this:

      In customer referral programs, lead quality increases 17 percent with sales involvement, and in partner referral programs it ...

      Read Full Article
    16. Crafting a Personal Brand That Resonates With Your Audience

      Crafting a Personal Brand That Resonates With Your Audience

      Stumbled upon this interesting piece from Lindsey Weschen of the Business 2 Community blog.

      She imports us with some fascinating ideas here. This one, in particular, I think is worth repeating:

      Be yourself. Trying to mask yourself as someone that you aren’t, will eventually be shown to others. Acknowledge that you don’t know every little detail about your industry and that you don’t have to act like you do. It’s okay, most people don’t. Let your personality shine. Who you are and what you are is unique, don’t be afraid to let it show ...

      Read Full Article
    1-16 of 16
  1. Categories

    1. Read Publishing:

      Amazon Experts Magazine, Bottom Line Magazine, Chrisco, Fortnite, Get Funded Magazine, Get Published Magazine, Health Wisdom Magazine, Intrapreneur Magazine, Leads Magazine, Love Your Pets, Magazine Website (Read), Millionairess Magazine, Money Matters, Move On, Painters Domain, Resistance Magazine, Scalable, Stand Out Marketing, Wise Girls Money, Your Home
    2. Millionairess Magazine:

      Happiness, Health, Love, Money, Personal Growth, Relationships, Vocation
    3. Painters Domain:

      Business, Health, Lifestyle
    4. Resistance Magazine:

      Family, Single, Work