1. 1-15 of 15
    1. How Brands are Made During Crises

      How Brands are Made During Crises

      This article from Harvard Business Review is so insightful that we couldn't help but share it with you. It's by Janet Balit and it's titled Brand Marketing Through Coronavirus Crisis.

      In it, she details some of her insights on her insights on how marketing will be affected by the crisis. Here's one that was really thought-provoking:

      Feel-good content that alleviates anxiety and promotes positive messaging will go a long way to enhancing the brand. However, companies need to show that their contributions are material and not solely for commercial benefit. Consumers recognize authenticity and true purpose ...

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    2. Socially Responsible Enterprises are Embracing the Concept of Degrowth

      Socially Responsible Enterprises are Embracing the Concept of Degrowth

      This Harvard Business Review article is so interesting. It's called Why “De-growth” Shouldn’t Scare Businesses.

      It shares some really thought provoking ideas that we just couldn't help but share here. Here's one that really got our attention:

      There are, however, problems with these perspectives. First, given the finite nature of our planet, infinite economic growth — even of a different variety — is a logical impossibility. Secondly, innovation and improvements produce, in many cases, unintended consequences. One of which is the Jevons paradox, where individuals compensate for efficiency through increased consumption. For instance, more energy-efficient refrigerators lead to ...

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      Mentions: Home
    3. Sustainability Trends That Dominated the Conversation in 2019

      Sustainability Trends That Dominated the Conversation in 2019

      Harvard Business Review serves up some really interesting articles. This one's called The Top Sustainability Stories of 2019.

      Here's a short excerpt:

      The year was bracketed by two big proposals: (1) sprawling legislation dubbed “the Green New Deal” in the U.S., and (2) the EU’s Green Deal, with circular economy principles at the core. People can debate whether policy proposals like these are unrealistic, but the scale of the thinking is welcome, and it’s pushing the debate.

      The same is happening with company goals, which are getting bolder. The “table stakes” for sustainability leaderhip are ...

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      Mentions: Home
    4. Making the Case for Sustainability in Business

      Making the Case for Sustainability in Business

      Tensie Whelan and Carly Fink make some really interesting points in this Harvard Business Review article. It’s called The Comprehensive Business Case for Sustainability.

      In it, they share some really fascinating points. Here’s one of them:

      Significant cost reductions can result from improving operational efficiency through better management of natural resources like water and energy, as well as minimizing waste. One study estimated that companies experience an average internal rate of return of 27% to 80% on their low carbon investments.

      To learn more, give the full article a quick read at the website linked below…

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    5. The Reality of Conscious Capitalism

      The Reality of Conscious Capitalism

      Here's a compelling article from the Harvard Business Review. It's called "Conscious Capitalism" is Not an Oxymoron.

      In it, John Mackey and Raj Sisodia share some perceptive observations. Here’s one that’s particularly thought-provoking:

      Ultimately conscious businesses create lasting value as the world evolves to even greater levels of prosperity, helping billions of people flourish and lead lives infused with passion, purpose, love and creativity — a world of freedom, harmony, prosperity and compassion.

      Have a look at the rest of the article for more of the author’s observations.

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    6. Conscious Capitalism Works

      Conscious Capitalism Works

      Tony Schwartz wrote this Harvard Business Review article back in 2013 but it's just as relevant today as it was then. It's called Companies that Practice “Conscious Capitalism” Perform 10x Better.

      In it, he shares some really thought-provoking insights. Here's one as an example:

      The Container Store’s CEO Kip Tindell explained why he pays full-time sales employees a minimum of nearly $50,000 a year — approximately double the average for retail stores. Put simply, Tindell believes the best and most motivated employees, which he says the store is consistently able to attract, are three times as ...

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    7. How to Prepare for Meetings

      How to Prepare for Meetings

      Here's a compelling article from the Harvard Business Review. It's called How to Speak Up in a Meeting and When to Hold Back. 

      In it, Alison Shapira shares some interesting tips. Here’s one that’s particularly thought-provoking: 

      Ask, “why you?” This is a question I recommend people ask before they craft a presentation, walk into a meeting, or even prepare for a networking event. It means, why do you care about what you do, about your organization, or about your role? Answering this question helps you connect with a sense of purpose and builds your confidence.

      Have ...

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    8. Studies Suggest That Women Are More Naturally Inclined for Leadership Positions Yet Confidence is Lacking

      Studies Suggest That Women Are More Naturally Inclined for Leadership Positions Yet Confidence is Lacking

      Thought we’d share this fascinating article from the Harvard Business Review. It’s titled Research: Women Score Higher Than Men in Most Leadership Skills.

      It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:

      Interestingly, our data shows that when women are asked to assess themselves, they are not as generous in their ratings. In the last few years we created a self-assessment that measures, among other things, confidence. We’ve been collecting data since 2016 (from 3,876 men and 4,779 women so far) on levels of confidence leaders have in themselves over ...

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    9. Taking a Cue from the Military on How to Hone Innovators in Industry

      Taking a Cue from the Military on How to Hone Innovators in Industry

      Came across this fascinating piece from Harvard Business Review and it really piqued our interest. It’s titled How Companies Can Develop Critical Thinkers and Creative Leaders.

      It shares some intriguing points. Here’s one of them:

      In order to have people wrestle with what it takes to conceive of action plans where the aforementioned criteria constitute their only boundaries, the military structures its experiential training activities with wide parameters. Events are constructed to reflect ambiguity in the operating environment (while also targeting specific organization needs). Leaders are responsible for setting the conditions in every training event and resourcing them ...

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    10. Why There's No Reason to Look Beyond Your Own Company Roster for Innovators and Intrapreneurs

      Why There's No Reason to Look Beyond Your Own Company Roster for Innovators and Intrapreneurs

      This article from Harvard Business Review really piqued our curiosity. It's called Recognize Intrapreneurs Before They Leave.

      The authors, Vijay Govindaraja and Jatin Desai, shares some interesting ideas here. This one was particularly thought-provoking:

      You already have natural intrapreneurs in your company. Some you know about, but most are hiding. These individuals are not always your top talent or the obvious rebels or mavericks. But they are unique and certainly the opposite of “organization men.”

      Check out the rest of this article from the website linked below…

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    11. Why It's Important that Women Support Women

      Why It's Important that Women Support Women

      Thought we'd share this interesting article from the Harvard Business Review. It's called A Lack of Sponsorship is Keeping Women from Advancing into Leadership.

      In it, Herminia Ibarra shares some thoughtful perspectives. Here's one of them:

      This disparity in access to critical roles may be compounded, or perhaps caused, by differences in women’s and men’s relationships with executives who can provide access to those jobs. Here human nature creates an uneven playing field: People’s tendency to gravitate to those who are like them on salient dimensions such as gender increases the likelihood that powerful ...

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      Mentions: relationships
    12. A Quick and Easy Activity That You Can Do to Inspire Innovation in Your Teams

      A Quick and Easy Activity That You Can Do to Inspire Innovation in Your Teams

      Here's a fascinating article from the Harvard Business Review. It's called A Brief Exercise to Spur Innovation on Your Team.

      It shares an insightful activity including three questions that innovative teams should be asked. Here they are:

      1. “What is the existing practice/the recipe for success/the way we’ve always done it at our organization?”
      2. “What market shifts, external forces, or technologies might threaten the elements of our operational status quo?”
      3. “What can we do about these impending disruptions you’ve uncovered?”

      Give the rest of the article a read if you want a more in-depth experience ...

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    13. Match Group CEO on Why Constant Innovation is the Real Name of the Game

      Match Group CEO on Why Constant Innovation is the Real Name of the Game

      Here's a fascinating article from the prestigious Harvard Business Review. It's called Match Group’s CEO on Innovating in a Fast-Changing Industry.

      The company's CEO shares with us some of her insights. Here's one that should be particularly thought-provoking for an intrapreneur:

      When we create a feature that works well on one of our apps, we roll it out across our other brands. There’s a lot of copycatting among our competitors as well, which can make it hard to sustain the competitive advantage created by innovations. When possible, we take steps to protect our intellectual ...

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    14. Things We Need to Ask Before Engaging in an AR Campaign

      Things We Need to Ask Before Engaging in an AR Campaign

      We stumbled upon this piece from HBR and thought it would be perfect to share here. It's called 4 Questions Retailers Need to Ask About Augmented Reality.

      Darrell K. Rigby, Mikey Vu, and Asit Goel share their valuable insights here. This one's particularly relevant:

      Whether retailers make or buy them, AR apps cost real money — anywhere from $300,000 to $30 million for development costs alone. Are customers willing to pay for that or would they rather have lower prices? The answer depends on whether your targets are aggressive adopters of technology, the app enhances your brand, and ...

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    15. How Managers Underestimate The Adaptability of the Workforce

      How Managers Underestimate The Adaptability of the Workforce

      We found this piece from Harvard Business Review and thought immediately that we should let you in on it. It's titled Your Workforce is More Adaptable Than You Think.

      In it, Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar share their findings on how a lot of managers are in the dark when it comes to how to deal with the technological disruptions that their industries are experiencing. Here's a short quote from the article that expresses their thesis:

      Leaders seemed unable or unwilling to think in differentiated ways about the forces’ potential for ...

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