1. 1-5 of 5
    1. Your Content Can't Exist in a Bubble. You Still Need to Market It

      Your Content Can't Exist in a Bubble. You Still Need to Market It

      There are a lot of great insights in this article from the Search Engine Journal. It's called It’s Time to Put the 'Marketing' Back in 'Content Marketing'.

      There are really thought-provoking points here. This one's particularly interesting:

      Content marketing without promotion is just content.

      For content to drive meaningful results in a reasonable period of time, it must be promoted via other means than just search engines.

      Content created just for the purposes of attracting links is better than content without even that goal in mind, but attracting links is just one of the many benefits of ...

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    2. Why You Shouldn't Just Copy What the Big Sites are Doing According to Google's John Mueller

      Why You Shouldn't Just Copy What the Big Sites are Doing According to Google's John Mueller

      We saw this piece on The Search Engine Journal and immediately thought that it could be worth the read. It’s titled Google’s John Mueller: Never Blindly Follow Big Sites’ SEO.

      In it, Mueller shares some nuggets of wisdom. This one's genuinely note-worthy:

      Mueller begins his response by advising against following what big sites are doing with SEO because many get it wrong. Sometimes big sites succeed in search rankings despite getting things wrong, but other sites might note fare as well.

      To find out more about these ideas, look into the rest of this insightful piece.

       

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    3. Psychology-Backed Content Marketing Techniques for Your Business

      Psychology-Backed Content Marketing Techniques for Your Business

      Here's a fascinating article from the Search Engine Journal. It's called 5 Ways to Use Psychology to Improve Your Content Marketing.

      It shares some interesting perspectives. Here’s one that’s particularly thought-provoking:

      Think if you were doing cybersecurity for smaller businesses and got a mention by the Homeland Security. I’m sure your business would triple within a few weeks.

      Also, never forget that authority influences social proof, and this authority can arrive in multiple ways – from being a best-selling author about a subject in your industry or having one of your products positively reviewed by top-rated ...

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    4. Content Marketing Trends That You Should At Least Know About Before 2019 Ends

      Content Marketing Trends That You Should At Least Know About Before 2019 Ends

      Came across this fascinating piece from the Search Engine Journal and it really piqued our interest. It’s titled 5 Trends to Know in SEO & Content Marketing.

      It shares some intriguing points. Here’s one of them:

      Another widely-adopted content marketing trend is content personalization.

      According to a survey from Evergage, 93% of marketers use personalization for at least one channel in their digital marketing strategy.

      This practice focuses on tailoring the content your site serves to different users based on readily available personal data like demographics, preferences, and search/browsing history.

      If you want more, give the full article ...

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    5. Successful Chatbot Examples That You Can Copy for Your Own Campaign

      Successful Chatbot Examples That You Can Copy for Your Own Campaign

      This article from the Search Engine Journal really piqued my curiosity. It's called 10 Profit-Driving Chatbot Campaigns That You Can Copy.

      It offers some really interesting nuggets of wisdom. Here's an excerpt for a glimpse of what's inside:

      What makes Messenger a special communication platform is that it allows businesses to speak with customers automatically and at scale.

      When you create a Facebook Messenger chatbot, you have the ability to automate 24/7 engagement with customers, ensuring critical information is only just a few taps away.

      If you want to learn more, give the rest of this ...

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    1-5 of 5
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